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PROMPTED / AI Change Management
April 9 @ 12:00 pm - 1:00 pm
Free
12:00 pm – 1:00 pm ET
Most organizations aren’t struggling to access AI, they’re struggling to activate it. Real impact requires leadership alignment, change management, new ways of working, and clear measures of success beyond tool usage.
Today, we explore how leaders can actually drive AI transformation inside their organizations, from setting direction and mobilizing teams to measuring adoption, performance, and value creation in a way that sticks.
12:00 pm – 12:25 pm ET
AI is changing everything—from how shoppers search and discover to how decisions get made across the value chain. But while access to AI is widespread, real impact remains rare.
Why? Because AI transformation isn’t a technology initiative—it’s a leadership and change challenge.
In this session, we’ll explore how to operationalize AI inside your organization using an 8-factor change framework—covering alignment, adoption, ways of working, and measurement—so teams can move beyond prompting… and start driving performance.
12:25 pm – 12:40 pm ET
AI is reshaping how shoppers discover and evaluate products online. Brands feel intense pressure to “optimize for AI,” yet many quickly realize the real challenge goes beyond visibility—it’s whether they have the tools, data, people and processes needed to drive measurable impact.
In this session, Luke Higgins, Director of Global Strategic Consulting at Profitero+, will explore how brands can prepare for the rise of agentic commerce, where AI driven algorithms increasingly influence product discovery and recommendation. Drawing on his advisory work with leading brands at Profitero+, Luke will share why strong digital shelf fundamentals remain the foundation for AI readiness—and introduce Agentic Commerce Readiness, a framework for building a cross functional, data-driven, AI-aligned commerce operating model.
12:40 pm – 1:00 pm ET
Everyone is talking about AI. Few are operationalizing it.
Following sessions on AI transformation and agentic commerce, this panel brings together industry leaders to discuss what’s actually working—and what’s getting in the way. Expect a candid conversation on the gap between experimentation and execution, the role of digital shelf fundamentals, and how organizations must evolve to compete in a world increasingly shaped by AI agents.
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