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SMARTER Baskets / eCommerce Growth Summit
April 4, 2023 @ 12:00 pm - 2:00 pm
Free – $299
12:00 pm – 2:00 pm ET
We don’t just want growth. We want incremental growth. And that takes “SMARTER” strategies. In this summit, learn next-level strategies for driving bigger baskets and measuring order value online.
Tuesday, Apr 4, 2023
12:00 pm – 12:15 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, Apr 4, 2023
12:15 pm – 12:30 pm ET
In this session, we will discuss how brands can use their marketplace and/or DTC data to better understand which products act as gateways to their brand generating higher AOV over time.
Tuesday, Apr 4, 2023
12:30 pm – 12:45 pm ET
Grocery ecommerce is unique. Shoppers are there to assemble many familiar items into one order. Convenience and speed are critical – and it can be difficult for brands to win repeat purchases. With a relentless focus on serving shoppers, Kroger’s retail media provides tools for brands to inspire new purchase occasions and loyalty. Hear the latest from media experts at Kroger Precision Marketing.
Tuesday, Apr 4, 2023
1:20 pm – 1:55 pm ET
Cross-selling and upselling are foundational merchandising practices for building baskets in brick and mortar retail, but how does that translate to eCommerce?
Join Danny Hoffman from Flywheel Digital as he talks about smart strategies for basket building using media and retail tactics.
Tuesday, Apr 4, 2023
12:45 pm – 1:20 pm ET
Amazon Marketing Cloud is a powerful tool for understanding customer purchasing behavior.
In this session, Andrew Fox from Flywheel Digital will dig into how you can use AMC to expand your cross-selling and basket-building opportunities with customers and drive lifetime value.
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