Events

Despite the undeniable influence eCommerce is having on retail and the transformational progress CPGs have made over the last year, many organizations and leaders are still behaving like sheep. We're back for a deeper discussion on how we can break the herd mentality once and for all and continue converting for go-to-market change and leadership... AND more incredible sheep puns!

We all know we need the right assortment for omnichannel leadership. However, if everyone else is doing it too, how should we approach our portfolio strategy so that it works SMARTER for us to drive incremental growth vs. competition?

Content is "King" and "Queen" in usurping the digital shelf online and influencing the retail shelf offline.  But where does content go next?  What strategies will help us win the digital shelf today AND tomorrow?

We all know we need to collect the right data and track the right metrics to drive omnichannel leadership. However, if everyone else is doing it too, how should we approach our measurement strategy so that it works SMARTER for us to drive incremental growth vs. competition?

We all know we can't really lead in retail with strong partnerships with our retailers. However, if everyone else is doing it too, how should we approach our partnerships and joint value creation initiatives so that they work SMARTER for us to drive incremental growth vs. competition?

With shoppers increasing engagement on social platforms, retailers enabling more social ad and measurement capabilities and brands leveraging social to bring innovation to market, social commerce may soon just be commerce. What is the future of social commerce and how should we prepare for this future?

Launching new products and commercial innovation online is no small feat. But eCommerce-back portfolios and eCommerce-first launches will become the primary routes to market. What is the future of brand and commercial innovation and how should we prepare for this future?

We all know the winning strategies for eCommerce and omnichannel leadership. However, if everyone else is focused on the same "whats" too, how should we approach our "hows" like workflows, structure and operations so that they work SMARTER for us to drive incremental growth vs. competition?

We all know we won't win on the topline if we're not winning the bottom-line. So how should we approach both our own profitability, as well as that of our retailers, so that they work SMARTER for us to drive incremental growth vs. competition on both the top and bottom of our P&L's?

The consumer journey will never be linear.  But with the rise of retail media, the power of personalization, and emerging technologies and experiences like VR and AR, how should brands evolve their media and shelf strategies for optimal demand creation and conversion?