Events

The shopper journey will never be linear.  But with the rise of retail media, the power of personalization, and emerging technologies and experiences like VR and AR, how should brands evolve their media and shelf strategies for optimal demand creation and conversion?

We don't just want growth.  We want incremental growth.  And that takes "SMARTER" strategies. In this summit, learn next-level strategies for driving more shopper trips and measuring loyalty online.

Launching new products and commercial innovation online is no small feat.  But eCommerce-back portfolios and eCommerce-first launches will become the primary routes to market.  What is the future of brand and commercial innovation and how should we prepare for this future?

We all want the same thing... Incremental Growth. And that takes "SMARTER" strategies (the "why"), but even more importantly, "SMARTER" workflows and processes (the "how"). In this summit, learn the latest best practices for improving workflows to drive your growth.

Do you have a clear BHAG for eCommerce? Most companies don't. But we can change that. Join us for an interactive workshop for best practices on eCommerce goal planning and forecasting based on the latest growth projections for online category penetration across key categories.

We all want the same thing... Incremental Growth. And that takes "SMARTER" strategies for growing the topline, BUT also the bottom-line. In this summit, learn the latest best practices for improving profitability on both the brand and retailer P&L's.

Without the right supply chain capabilities and fulfillment models, CPG "ain't going nowhere."  But what are the models of the future and capabilities we need to prepare for them? What do brands need to develop on their own, and where do they need retailer collaboration?

How do you identify which PDP content converts the most? Join us for an interactive workshop on how to leverage AI to understand the visual preferences of specific consumer audiences and to determine how well your images would entice views, clicks, and conversions with those same audiences.

We are what we measure.  But what should we be measuring to win in today and tomorrow's marketplace?  What are the right KPIs? What tools are available, and which ones are needed? How do we organize around these metrics to "get growth done?"

We all know content is crucial to both digital shelf leadership, but also omnichannel leadership. However, if everyone else is doing it too, how should we approach our content strategy, execution and measurement so that it works SMARTER for us to drive incremental growth vs. competition?

We all know promotion and retail media drives demand. However, if everyone else is doing it too, how should we approach our retail media and promotional strategy, execution and measurement so that it works SMARTER for us to drive incremental growth vs. competition?

With retailer capabilities advancing and retailer asks increasing rapidly, CPG budgets are shifting quickly into retail media. However, how much should we be investing and how should we be maximizing the ROI? What does the future look like and what is needed to ensure effective full-funnel performance?