Events

Without the right supply chain capabilities and fulfillment models, CPG "ain't going nowhere."  But what are the models of the future and capabilities we need to prepare for them? What do brands need to develop on their own, and where do they need retailer collaboration?

How do you identify which PDP content converts the most? Join us for an interactive workshop on how to leverage AI to understand the visual preferences of specific consumer audiences and to determine how well your images would entice views, clicks, and conversions with those same audiences.

We are what we measure.  But what should we be measuring to win in today and tomorrow's marketplace?  What are the right KPIs? What tools are available, and which ones are needed? How do we organize around these metrics to "get growth done?"

We all know content is crucial to both digital shelf leadership, but also omnichannel leadership. However, if everyone else is doing it too, how should we approach our content strategy, execution and measurement so that it works SMARTER for us to drive incremental growth vs. competition?

We all know promotion and retail media drives demand. However, if everyone else is doing it too, how should we approach our retail media and promotional strategy, execution and measurement so that it works SMARTER for us to drive incremental growth vs. competition?

With retailer capabilities advancing and retailer asks increasing rapidly, CPG budgets are shifting quickly into retail media. However, how much should we be investing and how should we be maximizing the ROI? What does the future look like and what is needed to ensure effective full-funnel performance?

Despite the undeniable influence eCommerce is having on retail and the transformational progress CPGs have made over the last year, many organizations and leaders are still behaving like sheep. We're back for a deeper discussion on how we can break the herd mentality once and for all and continue converting for go-to-market change and leadership... AND more incredible sheep puns!

We all know we need the right assortment for omnichannel leadership. However, if everyone else is doing it too, how should we approach our portfolio strategy so that it works SMARTER for us to drive incremental growth vs. competition?

Content is "King" and "Queen" in usurping the digital shelf online and influencing the retail shelf offline.  But where does content go next?  What strategies will help us win the digital shelf today AND tomorrow?

We all know we need to collect the right data and track the right metrics to drive omnichannel leadership. However, if everyone else is doing it too, how should we approach our measurement strategy so that it works SMARTER for us to drive incremental growth vs. competition?

Today’s retail reality is but a distraction from the true evolution of the AI-driven marketplace. But how exactly is AI impacting our brand go-to-market strategies today and how can we unplug to leverage AI for product innovation and positioning?

How do you increase your SOV across all digital channels? Join us uncover how search engine and social media marketing have become part of the shopping experience and why owning the SERP on Google is just as important as owning the SERP on Amazon, Walmart, and beyond.