Events

Despite the undeniable disruption eCommerce is having on retail, many organizations and leaders are still behaving like sheep. Join us for discussion on how we can stop conforming to the herd mentality and start converting for go-to-market change and leadership…AND some incredible sheep puns!

Winning the digital shelf is becoming the leading indicator of both eCommerce and broader retail leadership. Join us for an interactive discussion on how we can leverage Below the Fold Content (a.k.a. Enhanced or A+ Content) to better engage our consumers, drive conversion and earn greater visibility across our key retailers.

Winning the digital shelf is becoming the leading indicator of both eCommerce and broader retail leadership. Join us for an interactive office hours session where we'll answer YOUR questions on your Below the Fold Content (a.k.a. Enhanced or A+ Content) strategy so to better engage our consumers, drive conversion and earn greater visibility across our key retailers.

Full-funnel activation requires connecting content across all levels. Join us for an interactive workshop to learn how leading brands are achieving connected conversion and activating synergistic content across all levels of the funnel with brand-aligned media creative, PDP imagery and video deployed strategically and scalably across retailers and channels.

There are many digital commerce capabilities critical for leadership. It can be daunting to select the right partners as well as build the right bundle of capabilities for scale, synergy and success. Through this objective discussion, learn the best practices for choosing, bundling and sustaining the right capabilities to maximize partnership performance and ROI.

Despite the undeniable influence eCommerce is having on retail and the transformational progress CPGs have made over the last year, many organizations and leaders are still behaving like sheep. We're back for a deeper discussion on how we can break the herd mentality once and for all and continue converting for go-to-market change and leadership... AND more incredible sheep puns!

How do you identify which PDP content converts the most? Join us for an interactive workshop on how to leverage AI to understand the visual preferences of specific consumer audiences and to determine how well your images would entice views, clicks, and conversions with those same audiences.

We don't just want growth.  We want incremental growth.  And that takes "SMARTER" strategies. In this summit, learn next-level strategies for acquiring new shoppers and measuring HH penetration online.

We don't just want growth.  We want incremental growth.  And that takes "SMARTER" strategies. In this summit, learn next-level strategies for driving bigger baskets and measuring order value online.

Content is "King" and "Queen" in usurping the digital shelf online and influencing the retail shelf offline.  But where does content go next?  What strategies will help us win the digital shelf today AND tomorrow?

We are what we measure.  But what should we be measuring to win in today and tomorrow's marketplace?  What are the right KPIs? What tools are available, and which ones are needed? How do we organize around these metrics to "get growth done?"

The shopper journey will never be linear.  But with the rise of retail media, the power of personalization, and emerging technologies and experiences like VR and AR, how should brands evolve their media and shelf strategies for optimal demand creation and conversion?