Events

We all know promotion and retail media drives demand. However, if everyone else is doing it too, how should we approach our retail media and promotional strategy, execution and measurement so that it works SMARTER for us to drive incremental growth vs. competition?

With retailer capabilities advancing and retailer asks increasing rapidly, CPG budgets are shifting quickly into retail media. However, how much should we be investing and how should we be maximizing the ROI? What does the future look like and what is needed to ensure effective full-funnel performance?

Despite the undeniable influence eCommerce is having on retail and the transformational progress CPGs have made over the last year, many organizations and leaders are still behaving like sheep. We're back for a deeper discussion on how we can break the herd mentality once and for all and continue converting for go-to-market change and leadership... AND more incredible sheep puns!

We all know we need the right assortment for omnichannel leadership. However, if everyone else is doing it too, how should we approach our portfolio strategy so that it works SMARTER for us to drive incremental growth vs. competition?

Content is "King" and "Queen" in usurping the digital shelf online and influencing the retail shelf offline.  But where does content go next?  What strategies will help us win the digital shelf today AND tomorrow?

We all know we need to collect the right data and track the right metrics to drive omnichannel leadership. However, if everyone else is doing it too, how should we approach our measurement strategy so that it works SMARTER for us to drive incremental growth vs. competition?

Today’s retail reality is but a distraction from the true evolution of the AI-driven marketplace. But how exactly is AI impacting our brand go-to-market strategies today and how can we unplug to leverage AI for product innovation and positioning?

How do you increase your SOV across all digital channels? Join us uncover how search engine and social media marketing have become part of the shopping experience and why owning the SERP on Google is just as important as owning the SERP on Amazon, Walmart, and beyond.

We all know we can't really lead in retail with strong partnerships with our retailers. However, if everyone else is doing it too, how should we approach our partnerships and joint value creation initiatives so that they work SMARTER for us to drive incremental growth vs. competition?

With shoppers increasing engagement on social platforms, retailers enabling more social ad and measurement capabilities and brands leveraging social to bring innovation to market, social commerce may soon just be commerce. What is the future of social commerce and how should we prepare for this future?

Today’s retail reality is but a distraction from the true evolution of the AI-driven marketplace. But how exactly is AI impacting our brand go-to-market strategies today and how can we unplug to leverage AI for PDP content and organic search optimization?

Launching new products and commercial innovation online is no small feat. But eCommerce-back portfolios and eCommerce-first launches will become the primary routes to market. What is the future of brand and commercial innovation and how should we prepare for this future?