- This event has passed.
CATx eCommerce Growth Summit / BevAlc US / June 2021
June 22, 2021 @ 12:00 pm - June 24, 2021 @ 2:00 pm
$149.00 – $499.00
12:00 pm – 2:00 pm ET
The Alcohol category experienced an explosive growth during Covid-19. Learn how to master eCommerce growth across key retail platforms, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, June 22, 2020
12:00 PM – 12:30 PM ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, June 22, 2021
12:30 PM – 1:00 PM ET
2020 was the year that grocery manufacturers – including beverage alcohol brands – embraced e-commerce. With more and more online retailers developing alcohol fulfillment capabilities every day, organizations who may have never prioritized e-commerce before are now trying to navigate the unique challenges and opportunities associated with selling alcohol online. Join Amanda Wolff, CMO of OneSpace, as she discusses the basics of e-commerce content development and SEO for beverage alcohol manufacturers.
Tuesday, June 22, 2021
1:00 PM – 2:00 PM ET
While many beverage-alcohol brands may have been later to the e-commerce party than other first movrs, they are definitely making a big splash in 2021. However, selling alcohol online is not without its challenges – especially when navigating the complexities of the online grocery industry. Join Amanda Wolff, CMO of OneSpace, for actionable tips to help you create e-commerce product content that not only reflects the unique nature of the bev-alcohol category, but that also wins against your competition.
Wednesday, June 23 2021
12:00 PM – 1:00 PM ET
Join us for this where we will combine digital shelf insights on beverage and alcohol brands with the best practices of efficient organizational settings, prioritization and efficient management of large portfolios.
Wednesday, June 23, 2021
1:00 PM – 2:00 PM ET
While historically one of the most restricted retail categories, the acceleration of eCommerce as well as the rise of new non-retail platform leaders like Instacart and Drizly have opened the door for the BevAlc brand leaders to capture their fair share in the shoppers’ shift. How is this increased prioritization of eCommerce, the BevAlc category and these new platform leaders impacting BevAlc brands and their growth opportunities? What barriers still remain?
Get the latest perspective and advice from our expert panel of industry leaders of change driving their brands’ strategy and activation for their organizations.
Thursday, June 24 2021
12:00 PM – 1:00 PM ET
Join us as we explore how eCommerce has evolved from a channel to becoming a force for data and insights, marketing optimization, brand and product launch strategies, event activations, and content-to-commerce strategies, and how to take advantage of every opportunity.
Thursday, June 24 2021
1:00 PM – 2:00 PM ET
SmartCommerce has completed its annual analysis of actual consumer behaviors – this year, tracking over 30 million “Passive Shopper” purchase paths off of ads, social, video, email, brand sites influencer sites, and more – and is excited to share its Insights in this Overview presentation. You’ll leave with ideas you can implement immediately, to drive real commerce volume.
0 Comments