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JBPx eCommerce Growth Summit / Walmart / March 2023
March 21, 2023 @ 12:00 pm - March 22, 2023 @ 2:00 pm
Free – $299.00
12:00 pm – 2:00 pm ET
Walmart has made pivotal moves into omnichannel transformation and digital commerce leadership. Learn how to master eCommerce growth with Walmart, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, March 21, 2023
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, March 21, 2023
12:10 pm – 12:45 pm ET
As a counter-recessionary retailer, Walmart is poised to gain share and grow sales in the coming quarters. It knows its strategy, and it has the momentum to achieve its aims. The best brands are expected to align as trusted partners across both ecommerce and in-store platforms. Retail media plays an important role within this plan as it scales and as Walmart adds new features on its platform.
Join CommerceIQ experts Andre Santamaria and Tim Campbell to understand how Walmart thinks. Learn how you can align with how Walmart approaches its business so that you can build a growth plan with the nation’s largest retailer. After a strategic overview, learn how you can adapt for success with Walmart’s unique approach to retail media while optimizing how you can best spend your next dollar.
Tuesday, March 21, 2023
12:45 pm – 1:20 pm ET
Join David Feinleib, Founder & CEO of visual design and services platform IT’SRAPID for this session focused on how leading brands are deploying visual content at scale to drive awareness, build equity and convert sales on the digital shelf at Walmart. In this fast-paced session, you will learn how…
– A leading adult beverage brand is using display ads, brand pages and on-page content to create and capture more seasonal demand across its portfolio
– A major snack brand is using A/B testing to increase conversion rates 4-5X over baseline
– A well-known beauty brand is creating custom product videos at scale, but at a fraction of the time and cost normally required for video creation
We’ll discuss the latest developments, from retail media to enhanced content, and share best practices that will help you achieve best-in-class when it comes to Visual Content on Walmart.
Tuesday, March 21, 2023
1:20 pm – 1:55 pm ET
Walmart’s ad experience continues to evolve on a regular basis and if you don’t keep up, it’s easy to fall behind. Between variant bidding, display enhancements, and relevancy changes, there are a lot of variables to consider when trying to win on Walmart.com. Join Toby Willse, Associate Director of Media at Flywheel Digital, as he talks about the recent developments from Walmart Connect and how brands should think about approaching their media strategies to drive growth.
Wednesday, March 22, 2023
12:10 pm – 12:45 pm ET
Tap into shopper behavior, channel performance, and media campaign insights to power data-driven advertising and organic growth strategies.
Learn about the types of first-party data you can glean from Walmart, how to measure omnichannel performance, and media activation tips to accelerate your business.
Wednesday, March 22, 2023
12:45 pm – 1:20 pm ET
Relevancy is critical for both paid and organic search on Walmart, and the PDP is a foundational lever that allows brands to unlock the full potential of search. Join Amanda Wolff, CMO of OneSpace, as she discusses the art and science of building best in class content on Walmart that is geared towards driving conversion and ultimately sales.
Wednesday, March 22, 2023
1:20 pm – 1:55 pm ET
Join Franck Jones and Rebecca Meyer as they share expert insights and practical tips on leveraging Walmart’s WFS platform to expand your brand’s catalog and drive sales.
With Walmart’s rapid growth, there are many new tools available to brands, but learning to use them effectively can be challenging. CPGIO is here to guide you through the process and help you avoid common pitfalls such as price comping, winning the buy box, and updating content. You’ll also gain valuable insights on what new features to expect from Walmart’s engineering team this year. Don’t miss this opportunity to optimize your Walmart strategy and increase your brand’s success!
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