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SMARTER HH Penetration / eCommerce Growth Summit
March 14, 2023 @ 12:00 pm - 2:00 pm
Free – $299
12:00 pm – 2:00 pm ET
We don’t just want growth. We want incremental growth. And that takes “SMARTER” strategies. In this summit, learn next-level strategies for acquiring new shoppers and measuring HH penetration online.
Tuesday, Mar 14, 2023
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, Mar 14, 2023
12:15 pm – 12:30 pm ET
In this session we will discuss how retail media can drive incremental new buyers and how to avoid measurement pitfalls that can lead to advertising to non-incremental buyers.
Tuesday, Mar 14, 2023
12:30 pm – 12:45 pm ET
Retail media has become an important lever for brands – especially during times of shopping disruption. When you have the ability to connect media exposures to in-store sales, it unlocks a whole new potential for brand growth. In this session, we’ll discuss some of the best practices for leveraging on-site placements through Kroger Precision Marketing to win new households.
Tuesday, Mar 14, 2023
12:45 pm – 1:20 pm ET
ROAS is an imperfect metric that only speaks to a piece of your retail media strategy. If your ultimate goal is to drive household penetration and topline sales, your strategy should be centered around driving incrementality. Join Danny Hoffman, Associate Director, Client Services at Flywheel Digital, as he speaks to the key strategies brands can implement in order to drive new customer growth.
Tuesday, Mar 14, 2023
1:20 pm – 1:55 pm ET
Amazon Marketing Cloud is the latest development from Amazon that allows brands to perform custom analytics across multiple datasets, to help paint a holistic picture of the consumer journey. Part of that consumer journey is understanding which customers are new- to-brand, and subsequently understanding how to find more people like them. Join Andrew Fox, Head of Campaign Tech & Innovation at Flywheel Digital, as he talks about AMC and the ways that Flywheel Digital is using AMC to understand new-to-brand metrics.
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