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SMARTER Portfolio / Omni Growth Summit
May 14, 2024 @ 12:00 pm - 2:00 pm
Free
12:00 pm – 2:00 pm ET
We all know we need the right assortment for omnichannel leadership. However, if everyone else is doing it too, how should we approach our portfolio strategy so that it works SMARTER for us to drive incremental growth vs. competition?
Tuesday, May 14, 2024
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, May 14, 2024
12:10 pm – 12:45 pm ET
The right assortment has been proven to drive growth both in-store and online; however, growth isn’t one-dimensional. There are actually 12 different SMARTER growth strategies of incrementality across new buyers, baskets and trips around which we can more intentionally design and optimize our critical growth levers like assortment.
In this session, we’ll walk through those 12 growth strategies and share the latest best practices and in-market examples for designing, executing and measuring a SMARTER portfolio for SMARTER incremental growth.
Tuesday, May 14, 2024
12:45 pm – 1:20 pm ET
By leveraging digital tools, brands can both de-risk their launches and go to market faster. From digital market & consumer insights to live user testing, brands can transform their innovation funnel.
Tuesday, May 14, 2024
1:20 pm – 1:55 pm ET
In light of growing consumer demand and proliferating regulations, products’ climate and sustainability attributes are a growing factor in retailers’ assortment decisions.
This session covers recent trends in CPG product innovation, renovation, and M&A and practical guidance for building a commercially viable portfolio and distribution strategy, including:
- Product design and formulation
- Packaging and price-pack architecture
- Positioning, claims, and credentials
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