As retail traffic and sales shift online worldwide, Retailers are facing both new opportunities for omnichannel innovation and shopper engagement, but also compounding competitive pressures and significant financial, logistic and strategic challenges which they look to Brand Manufacturers to help solve in partnership.

While brands can only control their own individual profit and loss statement (P&L), there is an opportunity to collaborate and leverage strategies that create mutual value for both sides. At firstmovr, we’ve done a lot of work across training and advisory to develop a deeper understanding of each side’s P&L, the sources of pressure, the areas of opportunity and the strategies available in-market to implement for joint benefit.

In this session, Chris will discuss the state of retailer and manufacturer P&Ls and how to improve profitability.