With so much pressure on delivering today, many leaders don’t have the time to ask “WHAT IF?” enough and to really consider “WHAT’S NEXT?”

From the experience of two fellow first movers who have both led their own teams to new product launch and commercial innovation excellence and leadership, but also continue to train and consult brands on future-proofing new product launches and go-to-market activation through next-level thinking, strategies, workflows and analytics, Oskar and Chris will share their POV and predictions on how and where innovation is evolving in the short and long-term.