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9.9 Future of Social Commerce / Next Commerce Leadership Summit
September 9 @ 12:00 pm - 2:30 pm
Free
12:00 pm – 2:30 pm ET
With shoppers increasing engagement on social platforms, retailers enabling more social ad and measurement capabilities and brands leveraging social to bring innovation to market, social commerce may soon just be commerce. What is the future of social commerce and how should we prepare for this future?
Monday, September 9, 2024
12:00 pm – 12:25 pm ET
With so much pressure on delivering today, many leaders don’t have the time to ask “WHAT IF?” enough and to really consider “WHAT’S NEXT?”
From the experience of two fellow first movers who train and consult brands on leveraging social commerce as both a demand generator and route to market through next-level thinking, strategies, workflows and analytics, Oskar and Chris will share their POV and predictions on how and where social commerce is evolving in the short and long-term.
Monday, September 9, 2024
12:25 pm – 12:55 pm ET
With more consumers discovering products through influencers and friends, and often buying these products without ever setting foot in a store, Social platforms are becoming primary storefronts for all brands, including CPG.
Led by Jennifer Silverberg and Risa Crandall and packed with insights from their collective consumer behavior data, this discussion will highlight ways that multi-channel and lower-consideration brands can compete (and win) in this important and unique space.
Monday, September 9, 2024
12:55 pm – 1:25 pm ET
Product launches can be stressful and expensive – how do you deliver traffic and sales? Outside of Vine, what can you do to deliver social proof and credibility to the listing? How do you know if your title, description and image stack are saying the right things?
Learn how companies like Nestle, Logitech and Shark/Ninja are using the power of creators to successfully launch new products.
Monday, September 9, 2024
1:25 pm – 1:55 pm ET
Join Mars United Commerce to explore the dynamic world of social commerce and its transformative impact on the retail and brand landscapes. Get actionable insights and strategies for harnessing the power of social media to build lasting trust and connections with your audience.
In this session, we will delve into:
- Growth of Social Commerce and its implications for the future of online shopping.
- Shifts and trends shaping the social media environment and how they influence consumer behavior.
- How retailers are leveraging social media to enhance their presence, engage customers, and drive sales.
- Innovative ways brands are utilizing social media to grow their market share.
- What consumers really think about making purchases through social platforms and how it affects their buying decisions.
Monday, September 9, 2024
1:55 pm – 2:25 pm ET
When customers see your products everywhere, make every moment shoppable. Drive new customers from offsite channels and build a competitive strategy to increase share in your category from incremental sales.
Unlock data on who’s buying, where they come from, and what they’re looking for to target more customers across every shoppable touchpoint.
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