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Calling All Captains / Omni Joint Value Creation Summit

February 13 @ 12:00 pm - 1:00 pm

Free
Thursday, February 13, 2025
12:00 pm – 1:00 pm ET
Virtual Summit
Ticket Price: FREE

As eCommerce matures into “unknown” omnichannel waters, Retailers are looking for leadership around incrementality, efficiency, experience, customer lifetime value and sustainability. Retailers are looking for Omni Category Captains who, through effective JBPs, can help them create joint value.

An agenda charting the course to joint value!
Thursday, February 13, 2025
The Future of Omni Category Captaincy

12:00 pm – 12:10 pm ET

A category captain has historically been defined as both 1) a high-performing supplier in a particular category AND 2) an unbiased partner collaborating directly with retailers to share relevant consumer insights, advise on shopper experience and category effectiveness, pilot new opportunities and capabilities and help accelerate mutual growth and profitability.

While this is common for in-store components of a brand’s business, few have pursued or prioritized this role in an omnichannel context.

Here are the key questions the industry faces:

  • What does category captaincy mean now for an omni marketplace?
  • What should captains be doing on their own to accelerate shopper experience and category growth?
  • How should captains advise their retailers and engage them for more support and JBP collaboration?
  • How should captains measure their performance and omni joint value creation to continuously validate their captaincy?

Join Chris and Oskar to discuss the roadmap of principles and practices for becoming a true Omnichannel Category Captain.

Your Co-Hosts
Oskar Kaszubski
Chief Growth Officer
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Chris Perry
Chief Learning Officer
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Details

Date:
February 13
Time:
12:00 pm - 1:00 pm
Cost:
Free
Event Category:

Venue

Virtual Summit

Organizer

firstmovr

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