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CATx eCommerce Growth Summit / BevAlc / March 2022
March 8, 2022 @ 12:00 pm - March 10, 2022 @ 2:00 pm
Free – $299.00
12:00 pm – 2:00 pm ET
The alcohol category experienced explosive growth during COVID-19. Learn how to master eCommerce growth across key retail platforms, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, March 8, 2022
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, March 8, 2022
12:10 pm – 12:45 pm ET
SmartCommerce will review data around what inspires BevAlc consumers (and what stops them in their tracks) when they are “passively shopping” from social, ads, video, etc.
Spoiler alert: some of it is completely different from what works in-store or on-site, and some of it is amplified.
You’ll leave this presentation with inspiration you can put into play right away.
Tuesday, March 8, 2022
12:45 pm – 1:20 pm ET
While today’s opportunities in eCommerce are exceptional for alcohol brands, succeeding in the complex and fragmented retailer and marketplace landscapes presents many new challenges. Jenda and DRAM Agency present a model for the future – leveraging real-time, hyper-local data to empower supplier and distributor teams. Identifying out-of-stocks in minutes (not weeks), monitoring price-to-consumer in every neighborhood across the country, and benchmarking brands’ Share of Voice are just some of the ways Jenda and DRAM are working together to transform what is possible for modern beverage alcohol organizations.
Join Harry Shulman, CEO of Jenda, and Katie Hoy, Director of eCommerce Commercial Operations at Southern Glazer’s Wine & Spirits, to see how industry leaders are using real-time data and insights to solve out-of-stock challenges, capitalize on e-merchandising opportunities, and stay ahead of the competition in this fast-changing environment.
Tuesday, March 8, 2022
1:20 pm – 1:55 pm ET
While many beverage-alcohol brands may have been later to the e-commerce party than other first movrs, they are definitely making a big splash now. However, selling alcohol online is not without its challenges – especially when navigating the complexities of the online grocery industry. Join Amanda Wolff, CMO of OneSpace, for actionable tips to help you create e-commerce product content that not only reflects the unique nature of the bev-alcohol category, but that also wins against your competition.
Wednesday, March 9, 2022
12:10 pm – 12:45 pm ET
Despite the regulatory limits surrounding alcohol advertising, many brands are seeing success with retail media on Instacart, Gopuff, and other marketplaces. In fact, the alcohol category can benefit from online basket building as much, if not more, than other categories, and brands are finding unique ways to get into the cart. (Targeting the cheese category to sell red wine, anyone?) Hear case studies from a beer & wine perspective, as well as a spirits perspective, to learn what does and doesn’t work for the alcohol category when advertising on eCommerce sites.
Wednesday, March 9, 2022
12:45 pm – 1:20 pm ET
There is an art and science to building your digital shelf successfully. And with this evolving territory, alcohol brands have many opportunities to test & learn, but also quickly be left behind if they aren’t responding to the modern shopper. We’ll show you how to build a connected strategy, looking at your eComm strategy as an extension of your shopper journey. You’ll learn:
- Best practices for adult beverage brands
- Some examples of who’s doing it well
- Where the category is going and where we expect it to evolve
Wednesday, March 9, 2022
1:20 pm – 1:55 pm ET
Traditional top-down strategic planning has proven disastrous for alcohol/beverage brands looking to dominate the ‘new normal.’ Quick-response granular insights have been hidden in plain sight since the Prohibition. Activate 5 key ‘beverage basics’ rallying your C-Suite, C-Store delivery coordinators, and everyone in between toward an outright OmniCommerce win.
Bio Note: Walmart’s technology hub named STOPWATCH™ founder Meagan Bowman innovator of the year just 12 month after crowning their own Tom Ward for executing last-mile (including in-home and drone delivery) excellence across all categories including BevAlc.
Thursday, March 10, 2022
12:10 pm – 12:45 pm ET
Digital grocery is one of the fastest growing segments for BevAlc suppliers coming out of the pandemic. To capitalize on this rapidly growing channel, suppliers and brand teams need to plan differently to ensure they’re discoverable as consumers build new digital shopping habits.
Join the Instacart team to better understand online BevAlc penetration, the retailer breadth of the Instacart marketplace, shopping missions Instacart satisfies for BevAlc consumers and strategies to help you get started.
Thursday, March 10, 2022
12:45 pm – 1:20 pm ET
Join us for a session where we will highlight the winners of BevAlc category across Drizly, Instacart and more from a digital shelf KPIs standpoint and discuss what they’re doing to lead.
In addition to category and brand insights, we will share the best practices for executing your brand’s vision and digital shelf strategy.
Thursday, March 10, 2022
1:20 pm – 1:55 pm ET
ChannelAdvisor Shoppable Media was designed with the alcohol industry in mind, making it easy for online shoppers to purchase from authorized retailers. By monitoring which retailers and marketplaces sell which products, and where they are in stock, an online shopper is always led to a positive purchasing experience. So whether it’s from a brand website, social media, email marketing, display ads, video (or anywhere else online), ChannelAdvisor Shoppable Media has tools to facilitate shopping in an easy and compliant way.
including post-event recordings
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