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CATx eCommerce Growth Summit / Health & Beauty / June 2022
June 7, 2022 @ 12:00 pm - June 9, 2022 @ 2:00 pm
Free – $299.00
12:00 pm – 2:00 pm ET
The health & beauty categories experienced explosive growth during COVID-19. Learn how to master eCommerce growth across key retailers, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, June 7, 2022
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, June 7, 2022
12:10 pm – 12:45 pm ET
For most Health & Beauty brands, the biggest barriers to ecommerce growth are self imposed. Many organizations are still operating in “siloes” with sales, marketing, ecommerce and product teams working separately and often at cross purposes to drive growth strategies versus as a cohesive unit. In fact, only 7% of Health & Beauty brands have cross-functionally aligned KPIs and incentives for ecommerce, compared to the industry average 13% based on Profitero’s 2021 eCommerce Organizational Benchmark study. In this presentation, we will discuss organizational strategies for cross functional ecommerce collaboration, examine examples of costly bad practices and review best practices used by leading brands in the space.
Tuesday, June 7, 2022
12:45 pm – 1:20 pm ET
This session will provide insights into recent trends of the health and beauty consumer and provide brands and retailers a playbook to win with this audience on Google. From search to YouTube there are billions of shopping queries every day and this session will share the latest on Google properties and strategies to effectively compete.
Tuesday, June 7, 2022
1:20 pm – 1:55 pm ET
What defines beautiful e-commerce content online? It’s the product content that drives visibility and conversion with online customers! But when it comes to creating best-in-class e-commerce product content, health and beauty brands have unique opportunities and challenges compared to brands in other categories. In this session, OneSpace CMO Amanda Wolff will share tips for optimizing health and beauty product content on both major online retailers AND beauty specialty retailers. You’ll walk away with actionable steps your brand can start using right now to improve search rankings and conversions across multiple online retailers.
Wednesday, June 8, 2022
12:10 pm – 12:45 pm ET
Miranda Kerr rose to prominence as one of the Victoria’s Secret Angels. Now she’s a global influencer and the founder of KORA Cosmetics. We’ll take you step-by-step through KORA’s recent Shopify site makeover including new shopper insights, SEO strategies, conversion design improvements, site merchandising, and more. Beauty meets science meets results!
Wednesday, June 8, 2022
12:45 pm – 1:20 pm ET
Sarah Nellson from Sanofi Consumer Healthcare and Amy Uphues from The Mars Agency teamed up to develop new ways to engage shoppers at the right moments. Together they built a strategy to test out innovative programs to reach shoppers. They used various methods and partners and generated learnings along the way. Sarah and Amy will share how to build a test & learn strategy that works.
Wednesday, June 8, 2022
1:20 pm – 1:55 pm ET
Dive into the state of retail media for the beauty category and what coverage across the retailer landscape looks like. Pacvue retail media experts will walk through advertising trends in the industry and specific ad types to take advantage of across key retailers to increase sales while lowering costs.
Wednesday, June 8, 2022
1:55 pm – 2:30 pm ET
As more sales flow through online channels, health and beauty brands face growing threats to their eCommerce revenues and profitability. Brands in this category are inherently susceptible to diversion, arbitrage and subsequent online sales disruption due to their products’ small package sizes, higher price points and existing distribution models. These threats can disrupt sales, pricing, reputation, product quality, ROAS and more. In this session, Jessica Cunning, Partner at Vorys eControl will discuss category-specific online sales control strategies that address issues in offline and online channels, incorporating distribution control and precision enforcement, to drive real commercial KPIs.
Thursday, June 9, 2022
12:10 pm – 12:45 pm ET
Today’s challenger brands in the beauty category are agile, digital natives. Like the icons they aspire to be, these challengers have mastered the magic formula that combines brand identity with captivating design, and placed it at the heart of their merchandising. Challengers excel at bringing brand identity to life with great content. They are agile and can execute their strategies without the need to cut through the processes that can hold other brands back. Challengers are growing their e-commerce sales fast, but are their strategies merely skin deep? Is it all about content or is their framework for e-commerce success more complex? Join our session to understand why beauty is not a one size fits all category and why brands need to offer each shopper a unique and relevant experience with robust, interlocking digital shelf strategies. Learn how to challenge the challengers… and win!!
Thursday, June 9, 2022
12:45 pm – 1:20 pm ET
Thursday, June 9, 2022
1:20 pm – 1:55 pm ET
Well over 40% of habitual health and beauty purchases transact through the click of a button… on a screen.
Whether consumers are replenishing their mainstream brand staples through Walmart/Amazon/Target/Walgreens/CVS/Instacart or actively putting together wish lists and transacting through Ulta/Sephora or impulsively grabbing the hottest “shop now” trend on TikTok, we’ve got a sea of data and insights to sort through as manufacturers and brands.
The old saying “data is the new oil” is misleading. Data that is refined, purified, organized, and sitting within the gas station pump ready for you to put in your car (after choosing the right level of octane with a quick click of a button) is certainly valuable. Granular insights in real-time propel single-degree adjustments into multi-million dollar wins almost overnight. But if, to get to insights, we must extract raw sludge from the ocean floor and run all the purification processes before pumping in our fuel tank, we argue brands are better off just ‘going with their gut’.
The health and beauty industry are particularly challenged based on the high volume of SKUs, color combinations, seasonality, product variation attributes, quick release and sell out inventory jolts. So, when you’re working in beauty, it’s mission critical to have a trusty set of bots to retrieve data you want and surface insights for you to either accept or reject vs. having to rack your brain on what decisions to make.
Join the engineers from STOPWATCH™ who have been running millions upon millions of computational combinations for the world’s top beauty brands as well as some of the newest break-through players at their infancy. Walk through redacted case studies – ways peers within the health/beauty industry have commanded insights and implemented extremely fast strategies with the click of a few buttons. This will be an open share / Q&A time as well – we’ll bring a few examples but know each audience member will have a host of ideas for their own brands and categories. So come ready to jam with your favorite ‘nerds in your back pocket’.
including post-event recordings
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