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iQBR eCommerce Leadership Summit / Q4 2020
November 3, 2020 @ 12:00 pm - November 19, 2020 @ 1:30 pm
$149
12:00 pm – 13:30 pm EST
In-market excellence begins with internal excellence. For senior leaders spearheading change in their organizations, get a deep-dive into the latest recommendations for market strategy, retailer prioritization, eCommerce org structure and design, internal change management and agility, brand protection and profitability, innovation and more.
Tuesday, November 3, 2020
12:00 pm – 12:15 pm EST
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, November 3, 2020
12:15 pm – 13:30 pm EST
Digital commerce was and is the #1 growth driver and disruptor in the marketplace. Brands who win digital commerce today will win overall commerce tomorrow. Get the latest outlook on all the critical drivers of change locally and globally, their implications for retail and brands alike and strategy recommendations for brands seeking to secure a competitive edge in their 3-5-year planning.
Thursday, November 5, 2020
12:00 pm – 13:30 pm EST
As global brands begin to turn their eyes to 2021, many have realized they placed their bets on too few retailers as their primary sources of growth. Riding the wave of Amazon 1P may no longer sustain the bottom line for the next 5 years given the havoc it can play on many brand’s operating model. Exploring a higher degree of control over your distribution model (and thus route to consumer) is a foundational pillar for those brands adopting a scaled digital commerce strategy. This 90 minute will provide learning on:
- The role of Authorized Distributors (3PL) and Resellers in your core Digital Commerce Strategy
- How to incorporate an authorized sellers framework that sits alongside your commercial policy
- Best practice responsibilities of the brand to ensure it’s setting both the marketplace partner and the strategic distributor up for success
- They key components to a future-proof brand protection strategy
Tuesday, November 10, 2020
12:00 pm – 13:30 pm EST
Almost every manufacturer today — no matter how big or small — is changing the way they approach e-commerce to adapt to new consumer behaviors. How are they approaching this digital transformation? What kind of investments are needed? How do they pivot to meet the demand while still maximizing efficiency? Join the e-commerce thought leaders from OneSpace as they discuss best practices for building a scalable e-commerce operation that enables brands to move more quickly and beat their competition in a scalable and efficient way.
Thursday, November 12, 2020
12:00 pm – 13:30 pm EST
As organizations seek to scale their ecommerce businesses, having the underlying organizational structure to propel the growth is critical. Leaders will need to identify what are the emerging roles to resource, where they should be investing in talent development and what cross-functional engagement should be now and in the future. Brands will need to decipher how they will balance local vs. global responsibilities and omnichannel customer accountabilities to enable overall organizational acceleration. Hear from CPG eCommerce leaders on how they’re addressing these organizational decisions and best practices for building, designing, and advancing your ecommerce organization for the needed agility, pace and skillset of the future.
Tuesday, November 17, 2020
12:00 pm – 13:30 pm EST
Investing in ecommerce is no longer a question, but a necessity; however, how much is too much? How do we invest toward a sustainable business? How do we organize and measure our business to know that we’re achieving the right ROI? In this session, we will review investment best practices for eCommerce, strategies for managing and improving profitability over time, as well as the right KPI’s and sources of data to best measure your business performance for internal clarity and confidence to continue investing for growth.
Thursday, November 19, 2020
12:00 pm – 13:30 pm EST
According to Amazon’s own data, 35% of Amazon shoppers click on the first product featured on a search page. The first three items displayed in search results account for 64% of clicks. Understanding the logic behind retailer search algorithms is the lynchpin unlocking success on the digital shelf. In this session, Justin King, VP of B2B Strategy, will outline why winning the algorithm can help brands succeed.
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