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iQBR eCommerce Leadership Summit / Q4 2020

November 3, 2020 @ 12:00 pm - November 19, 2020 @ 1:30 pm

$149
Tuesday, November 3 – Thursday, November 19, 2020
12:00 pm – 13:30 pm EST
Interactive Webcast Series
Ticket Price: $149

In-market excellence begins with internal excellence. For senior leaders spearheading change in their organizations, get a deep-dive into the latest recommendations for market strategy, retailer prioritization, eCommerce org structure and design, internal change management and agility, brand protection and profitability, innovation and more.

This event is organized by firstmovr, LLC. The iQBR eCommerce Leadership Summit is not initiated or sponsored by, or associated with, any retailers highlighted.
Yes, the industry's bar is low, but this'll be the best QBR you've ever been to!
Tuesday, November 3, 2020
Opening Remarks

Tuesday, November 3, 2020
12:00 pm – 12:15 pm EST

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Featured Speakers
Oskar Kaszubski
Co-Founder
firstmovr Logo
Chris Perry
Co-Founder
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Digital Commerce Outlook 2021

Tuesday, November 3, 2020
12:15 pm – 13:30 pm EST

Digital commerce was and is the #1 growth driver and disruptor in the marketplace.  Brands who win digital commerce today will win overall commerce tomorrow. Get the latest outlook on all the critical drivers of change locally and globally, their implications for retail and brands alike and strategy recommendations for brands seeking to secure a competitive edge in their 3-5-year planning.

Featured Speaker
Mike Rogosa
Director, Advisory
Thursday, November 5, 2020
Commercial Reinvention: Building Your End-to-End Marketplace Strategy

Thursday, November 5, 2020
12:00 pm – 13:30 pm EST

As global brands begin to turn their eyes to 2021, many have realized they placed their bets on too few retailers as their primary sources of growth. Riding the wave of Amazon 1P may no longer sustain the bottom line for the next 5 years given the havoc it can play on many brand’s operating model. Exploring a higher degree of control over your distribution model (and thus route to consumer) is a foundational pillar for those brands adopting a scaled digital commerce strategy. This 90 minute will provide learning on:

  • The role of Authorized Distributors (3PL) and Resellers in your core Digital Commerce Strategy
  • How to incorporate an authorized sellers framework that sits alongside your commercial policy
  • Best practice responsibilities of the brand to ensure it’s setting both the marketplace partner and the strategic distributor up for success
  • They key components to a future-proof brand protection strategy
    Featured Speaker
    Stephen Mader
    Global Head of Strategy, Insights, & Partnerships
    Tuesday, November 10, 2020
    Tipping the Scale: Transforming Your E-Commerce Operation for Scalability and Maximum Efficiency

    Tuesday, November 10, 2020
    12:00 pm – 13:30 pm EST

    Almost every manufacturer today — no matter how big or small — is changing the way they approach e-commerce to adapt to new consumer behaviors. How are they approaching this digital transformation? What kind of investments are needed? How do they pivot to meet the demand while still maximizing efficiency? Join the e-commerce thought leaders from OneSpace as they discuss best practices for building a scalable e-commerce operation that enables brands to move more quickly and beat their competition in a scalable and efficient way.  

    Featured Speaker
    Amanda Wolff
    Chief Marketing Officer
    Thursday, November 12, 2020
    Brand Leadership Panel: Building the eCommerce Org

    Thursday, November 12, 2020
    12:00 pm – 13:30 pm EST

    As organizations seek to scale their ecommerce businesses, having the underlying organizational structure to propel the growth is critical. Leaders will need to identify what are the emerging roles to resource, where they should be investing in talent development and what cross-functional engagement should be now and in the future. Brands will need to decipher how they will balance local vs. global responsibilities and omnichannel customer accountabilities to enable overall organizational acceleration. Hear from CPG eCommerce leaders on how they’re addressing these organizational decisions and best practices for building, designing, and advancing your ecommerce organization for the needed agility, pace and skillset of the future.

    Featured Speakers
    Ajay Sharma
    eCommerce Director, NA
    Jennifer Elmashni
    VP, eCommerce & Digital Marketing
    Nathan Marafioti
    VP, eCommerce
    Tuesday, November 17, 2020
    Organizing, Investing & Measuring eCommerce

    Tuesday, November 17, 2020
    12:00 pm – 13:30 pm EST

    Investing in ecommerce is no longer a question, but a necessity; however, how much is too much? How do we invest toward a sustainable business? How do we organize and measure our business to know that we’re achieving the right ROI?  In this session, we will review investment best practices for eCommerce, strategies for managing and improving profitability over time, as well as the right KPI’s and sources of data to best measure your business performance for internal clarity and confidence to continue investing for growth.

    Featured Speaker
    Claudia Johnson
    Associate Director, Client Services
    Clare Conway
    VP, Digital Shelf
    Thursday, November 19, 2020
    The Future of Commerce: Demystifying the Algorithm

    Thursday, November 19, 2020
    12:00 pm – 13:30 pm EST

    According to Amazon’s own data, 35% of Amazon shoppers click on the first product featured on a search page. The first three items displayed in search results account for 64% of clicks.  Understanding the logic behind retailer search algorithms is the lynchpin unlocking success on the digital shelf. In this session, Justin King, VP of B2B Strategy, will outline why winning the algorithm can help brands succeed.

    Featured Speaker
    Justin King
    VP of B2B Strategy
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    Details

    Start:
    November 3, 2020 @ 12:00 pm
    End:
    November 19, 2020 @ 1:30 pm
    Cost:
    $149
    Event Category:

    Venue

    Interactive Webcast Series

    Organizer

    firstmovr

    Tickets

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