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JBPx eCommerce Growth Summit / Amazon EU / April 2023
April 25, 2023 @ 7:00 am - April 26, 2023 @ 9:00 am
Free – €299
12:00 pm – 2:00 pm BST / 1:00 pm – 3:00 pm CET
Amazon is the #1 EU growth driver with its unstoppable flywheel-driven ecosystem disrupting the marketplace. Learn how to master eCommerce growth with Amazon, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, Apr 25, 2023
12:00 pm – 12:10 pm BST / 1:00 pm – 1:10 pm CET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, Apr 25, 2023
12:10 pm – 12:45 pm BST / 1:10 pm – 1:45 pm CET
Against the backdrop of rising inflation and consumers increasingly looking to ‘trade down’, the pressure on brands has never been greater. With over 70% of all shopping decisions now being influenced digitally and as eCommerce becomes more democratised within the organisation, profitable growth has become the biggest driver for every business. However the challenge remains: with so much to do, where should brands really focus their efforts?
In this opening session, Andrew, Mirjam & Katie will provide guidance on how to avoid unnecessary work (and save time and money) by focusing on the tactics that are proven to work on Amazon. Leave with a playbook that will help you identify and prioritise the right levers to pull to win your category.
Tuesday, Apr 25, 2023
12:45 pm – 1:20 pm BST / 1:45 pm – 2:20 pm CET
Amazon stands as an ecommerce powerhouse at a time when a cost-of-living crisis grips much of the continent. As shoppers look for better deals online, vendors must navigate an ever-evolving retail media, digital shelf, and supply chain landscape to gain their attention.
Join Tim Campbell, Director of Industry Insights at CommerceIQ, to better understand Amazon’s strategic direction and learn how you can succeed with this ever-evolving retailer.
Tuesday, Apr 25, 2023
1:20 pm – 1:55 pm BST / 2:20 pm – 2:55 pm CET
The EU has always experienced a high degree of retailer fragmentation. In some countries, Amazon is the clear leader, while in others, consumers are partial to other local players. Will this change over the next 5 years? If so, how?
Join Xian Wang, VP of Retail Insights at EDGE by Ascential, as she outlines the future of ecommerce across the EU and what trends you need to capitalise on now.
Wednesday, Apr 26, 2023
12:10 pm – 12:45 pm BST / 1:10 pm – 1:45 pm CET
Amazon is pushing all distributors towards a 3P engagement; in the UK, HFSS means you can no longer advertise many grocery products; variation rules are becoming stricter and stricter; every country has its own nuances. How is your business responding to the rapidly changing landscape of Amazon in the EU?
Join Dean McKenna, Director of Client Services at Flywheel Digital, as he takes us through the latest changes and their impact on Amazon vendors.
Wednesday, Apr 26, 2023
12:45 pm – 1:20 pm BST / 1:45 pm – 2:20 pm CET
Drive your business forward with strategies to discover new opportunities, activate retail media, and guide your operations. We’ll start with an overview of advertising opportunities on Amazon, including the latest enhancements with Amazon DSP and AMC. Then, we’ll dive into optimization levers you need to know, as well as best practices for integrating your total commerce operations with your media strategy to support your business objectives.
Wednesday, Apr 26, 2023
1:20 pm – 1:55 pm BST / 2:20 pm – 2:55 pm CET
Growth is NOT the strategy on Amazon. Growth is the result of a strategy.
Spinning the “flywheel” can help you grow, but only if you know and choose HOW you want to grow and spin the flywheel in that chosen SMART direction (Think SMART goals = Specific Measurable Achievable Relevant Timebound).
In this session, we’ll discuss the 12 different SMART growth strategies, highlight the different levers we can pull to drive them and share real examples on Amazon for inspiration and reapplication across brands who are choosing to be SMART.
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