Amazon is perceived as a more dynamic and agile commerce environment than brick-and-mortar retail, but in at least one key area, the digital shelf often lags its analog counterpart: product content and retail media refreshes.

Physical packaging and in-store marketing and merchandising are updated seasonally; when brands launch new products or are refreshed; to coordinate with shopper marketing or retail media campaigns; and dozens of other scenarios proven to attract and convert shoppers.

In the mobile-first era of digital commerce, visual content has emerged as an essential and versatile performance lever. And while many brands aspire to a similar (or greater) level of dynamism at the digital shelf, many find the cost or complexity of refreshing content prohibitive.

In this session, Dave Feinleib, Founder and CEO of ITSRAPID, will share practical tactics and examples of how leading brands are breaking through traditional barriers to produce and refresh  images and video at the pace shoppers expect and at the scale of the commercial opportunity. 

You will see how seasonal imagery, A+ content, user-generated video and more are helping brands live up to their performance potential on Amazon, and learn how to increase efficiency with new playbooks for producing visual content. You’ll also get a preview of how AI may transform the content lifecycle over the coming months and years.