- This event has passed.
JBPx eCommerce Growth Summit / Amazon EU / September 2023
September 26, 2023 @ 12:00 pm - September 28, 2023 @ 2:00 pm
Free
12:00 pm – 2:00 pm BST / 1:00 pm – 3:00 pm CET
Amazon is the #1 EU growth driver with its unstoppable flywheel-driven ecosystem disrupting the marketplace. Learn how to master eCommerce growth with Amazon, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, Sep 26, 2023
12:00 pm – 12:10 pm BST / 1:00 pm – 1:10 pm CET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, Sep 26, 2023
12:10 pm – 12:45 pm BST / 1:10 pm – 1:45 pm CET
Brands spending retail media dollars face several major challenges in measuring and optimizing the impact of their advertising spend on total sales. Tool providers and agencies have used various proxies to measure and optimize retail media performance, such as ROAS on category keywords or new-to-brand sales. These proxies are either inaccurate or incomplete, as they do not account for the organic sales that would have occurred without advertising.
For example, a customer who is “new to brand” might have found the brand’s product organically, even in the absence of ads, because of the high discoverability of the ecommerce platforms. Shubhani will cover how you can think of advertising differently using a methodology focused on ASIN and Keyword level analysis. Following this methodology, you will be able to:
- Understand the true incremental ROI of your retail media investment.
- Have a standardized metric to measure media performance across retailers/ad networks that is independent of attribution.
- Have data-driven media planning based on incrementality of investment across retailers, ad types, SKUs and keywords, and optimization for incremental sales
Tuesday, Sep 26, 2023
12:45 pm – 1:20 pm BST / 1:45 pm – 2:20 pm CET
The continued growth of Amazon and other online marketplaces has significantly disrupted traditional European distribution models and practices. Brands that simply maintain the status quo will be plagued by unauthorised marketplace sellers, lost sales, channel conflict, and diminished brand value.
During this webinar session, Vorys eControl Partner Daren Garcia will share modern distribution and legally-compliant control strategies for controlling online marketplace sales more effectively across Europe with the goal of protecting sales, profits, and intended go-to-market strategies.
Tuesday, Sep 26, 2023
1:20 pm – 1:55 pm BST / 2:20 pm – 2:55 pm CET
With an ever complex operational model and continued demands for greater profitability, brands can get stuck in choosing the right levers to pull to ensure continued growth on Amazon.
In this session, Profitero’s Andrew Pearl will share how increased costs can be preventable and highlight key tactics to scale your business whilst driving improvements in areas such as operational and catalogue efficiency.
Wednesday, Sep 27, 2023
12:10 pm – 12:45 pm BST / 1:10 pm – 1:45 pm CET
While European countries have many similarities that might lend itself to a regional JBP approach, there are many nuances that make each country unique. In this session, you will learn the pros and cons of building Amazon programs that stretch across various countries throughout Europe versus creating ground up strategies for local markets.
Ross will show you:
- Best tactics for negotiation
- How to develop better ASIN strategies
- Tips for managing cross-boarding sourcing conflicts
Wednesday, Sep 27, 2023
12:45 pm – 1:20 pm BST / 1:45 pm – 2:20 pm CET
It’s no longer a question of if AI will be used in creative design, testing and execution processes, but when.
Learn how ecommerce teams can leverage AI to create better design briefs, syndicate more relevant images for specific consumer audiences, and improve their image testing processes.
This session will include a live PDP image optimization while also focusing on:
- Image trends which are best capturing the attention of Amazon shoppers
- How new AI tools can be used to help ecommerce teams test, measure, and optimize substantially more images than traditional testing methods (at less cost)
- Workflow examples of how to use AI insights in your content briefing, ideation, design, and execution processes
Wednesday, Sep 27, 2023
1:20 pm – 1:55 pm BST / 2:20 pm – 2:55 pm CET
In under a year, AI has gone from buzzword to best practice as fast-moving brands evolve from test-and-learn experimentation to embedding AI and automation in critical commerce workflows like product content and retail media creative.
Amazon’s platform is emerging as one of the most compelling for deploying new technologies and ways of working strategically.
You’ll learn how some of these pioneers are using automation and AI strategically to
- Wow retailers and shopper with fresher, more relevant content
- Increase conversion rates up to 5x
- Capture more demand during high-stakes seasons and events like Prime Day and Cyber-5
- Get more done with less without compromising brand standards
Thursday, Sep 28, 2023
12:10 pm – 12:45 pm BST / 1:10 pm – 1:45 pm CET
The 3P business model continues to see significant growth on Amazon and we expect this trend to accelerate over the coming years. This dynamic presents challenges and considerations for 1P sellers.
Join our Head of Insights Carla-Maria Streit to hear more about:
- The growing prevalence of 3P on Amazon
- How it differs by category
- What this means for 1P sellers
- Best practice on ‘monitoring and managing’ in order to protect your sales
Thursday, Sep 28, 2023
12:45 pm – 1:20 pm BST / 1:45 pm – 2:20 pm CET
Retail media is growing fast in Europe, and brands have a huge opportunity to use it to grow their market share in 2024. Still, European brands must navigate a few challenges to outperform their competitors.
- Discover how European brands can leverage data to scale omnichannel growth, adapt to changing consumer behaviors, and maximize ROI across various retail channels.
- Strategies and insights on navigating the evolving European retail media landscape, leveraging data-driven approaches for expansion.
Thursday, Sep 28, 2023
1:20 pm – 1:55 pm BST / 2:20 pm – 2:55 pm CET
If your brand is selling on Amazon and running media driving to an ecommerce destination, understand the foundations of Amazon Marketing Cloud and how to build strong fundamentals on top.
Go beyond ROAS and build on metrics like new to brand. Learn what media strategies need to be rebuilt with AMC in mind and view your media and organic performance from a difference perspective. Tie up your brands performance with Customer Longterm Value (CLTV) in AMC.
0 Comments