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JBPx eCommerce Growth Summit / Amazon US / September 2023
September 26 @ 12:00 pm - September 28 @ 2:00 pm
Free
12:00 pm – 2:00 pm ET
Amazon is the #1 US growth driver with its unstoppable flywheel-driven ecosystem disrupting the marketplace. Learn how to master eCommerce growth with Amazon, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, Sep 26, 2023
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, Sep 26, 2023
12:10 pm – 12:45 pm ET
Brands spending retail media dollars face several major challenges in measuring and optimizing the impact of their advertising spend on total sales. Tool providers and agencies have used various proxies to measure and optimize retail media performance, such as ROAS on category keywords or new-to-brand sales. These proxies are either inaccurate or incomplete, as they do not account for the organic sales that would have occurred without advertising.
For example, a customer who is “new to brand” might have found the brand’s product organically, even in the absence of ads, because of the high discoverability of the ecommerce platforms. Shubhani will cover how you can think of advertising differently using a methodology focused on ASIN and Keyword level analysis. Following this methodology, you will be able to:
- Understand the true incremental ROI of your retail media investment.
- Have a standardized metric to measure media performance across retailers/ad networks that is independent of attribution.
- Have data-driven media planning based on incrementality of investment across retailers, ad types, SKUs and keywords, and optimization for incremental sales
Tuesday, Sep 26, 2023
12:45 pm – 1:20 pm ET
It seems like every other week, Amazon is releasing new beta opportunities, advertising tools, and widgets on site. It’s tough to keep track of it all, and even tougher to track the impact they can drive for your business.
Join Kevin as he dives into the latest releases from Amazon, and how brands should be thinking about testing these new opportunities.
Tuesday, Sep 26, 2023
1:20 pm – 1:55 pm ET
As eCommerce continues to surge, brands face significant disruptions to traditional retail dynamics. Online marketplace channels introduce numerous potential vulnerabilities such as lost sales, erosion of brand value, unsatisfactory consumer experiences and conflicts with core distribution channels. Companies across various industries find themselves grappling with these challenges. Maintaining control over online sales has become essential for achieving profitable growth in today’s market.
Join Partner Jessica Cunning (eControl Strategy & Foundation Lead), Partner Leslie Allen (Diversion Diagnostics and Mitigation Lead), Partner Rodney Holaday and Brand Protection Lead Jake Morgan as they go in-depth about the multi-disciplinary approach and processes required to control and prevent unauthorized online sales, mitigate channel conflict, achieving profitable growth, and protect brand value.
Wednesday, Sep 27, 2023
12:10 pm – 12:45 pm ET
In under a year, AI has gone from buzzword to best practice as fast-moving brands evolve from test-and-learn experimentation to embedding AI and automation in critical commerce workflows like product content and retail media creative.
Amazon’s platform is emerging as one of the most compelling for deploying new technologies and ways of working strategically.
You’ll learn how some of these pioneers are using automation and AI strategically to
- Wow retailers and shopper with fresher, more relevant content
- Increase conversion rates up to 5x
- Capture more demand during high-stakes seasons and events like Prime Day and Cyber-5
- Get more done with less without compromising brand standards
Wednesday, Sep 27, 2023
12:45 pm – 1:20 pm ET
It’s no longer a question of if AI will be used in creative design, testing and execution processes, but when.
Learn how ecommerce teams can leverage AI to create better design briefs, syndicate more relevant images for specific consumer audiences, and improve their image testing processes.
This session will include a live PDP image optimization while also focusing on:
- Image trends which are best capturing the attention of Amazon shoppers
- How new AI tools can be used to help ecommerce teams test, measure, and optimize substantially more images than traditional testing methods (at less cost)
- Workflow examples of how to use AI insights in your content briefing, ideation, design, and execution processes
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Wednesday, Sep 27, 2023
1:20 pm – 1:55 pm ET
What’s the role of art in an eCommerce world of algorithms?
The Mars Agency’s Melissa Wightman, VP of eCommerce and Jon Morrow, VP, Group Creative Director will share how they have leveraged art + algorithm to help their CPG clients win on Amazon. Join them to see case studies and learn tips on how you can bring more art back into your eCommerce work.
Thursday, Sep 28, 2023
12:10 pm – 12:45 pm ET
Amazon is over 40% of total E-Commerce and therefore critical to winning online. Yet all eCommerce and all retail media is not Amazon.
Learn how the dynamics of eCommerce players are changing and how to balance Amazon best practices in building a holistic E-Commerce strategy and capabilities to ensure maximizing Omni growth potential.
Thursday, Sep 28 2023
12:45 pm – 1:20 pm ET
If you are a brand selling on Amazon, odds are that you are incurring fees in one form or another, whether it is shortages, price claims, or incorrect co-op charges. These fees can stack up and make a sizable dent in your bottom line, and more importantly they can take serious time and resources to help recover.
Join Lisa Quick, Director of Supply Chain at Flywheel, as she delves into the different types of fees brands are experiencing on Amazon and what types of processes are effective to recoup those dollars.
Thursday, Sep 28, 2023
1:20 pm – 1:55 pm ET
With Amazon Marketing Cloud, it doesn’t have to be complicated to show the impact of your campaigns anymore. AMC enables omnichannel measurement, full-funnel media impact, and a new way to discover audience behavior. It helps drive a customer from the discovery phase, who did not know this product category existed, to the loyalty phase where they love this product and want to buy more.
- How to convert Amazon Marketing Cloud data into actionable strategies
- Best practices and strategies to get started using Amazon Marketing Cloud
- Full-funnel campaign impact examples
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