- This event has passed.
JBPx eCommerce Growth Summit / Kroger / May 2023
May 23, 2023 @ 12:00 pm - May 24, 2023 @ 2:00 pm
Free – $299
12:00 pm – 2:00 pm ET
Kroger has made significant investments behind eCommerce and omnichannel over the years. Learn how to master eCommerce growth with Kroger, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, May 23, 2023
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, May 23, 2023
12:10 pm – 12:45 pm ET
In this session, Andrew Lipsman, Principal Analyst at Insider Intelligence, will share unique insights on why Kroger and Albertsons already have two of the more compelling retail media networks–and how a combined company would help CPG brands realize retail media’s full-funnel potential, from online to streaming TV to in-store. He’ll also share his perspective on why the future of retail media goes through grocery.
Tuesday, May 23, 2023
12:45 pm – 1:20 pm ET
With purchase behaviors under disruption, brands need to leverage every available tool to convert shoppers in the buying mindset. With a relentless focus on serving shoppers, Kroger is building new ways to drive seamless commerce. Hear the latest strategies and best practices from Kroger Precision Marketing.
Tuesday, May 23, 2023
1:20 pm – 1:55 pm ET
While the “big three” retailers (Amazon, Walmart and Target) dominate a lot of eCommerce conversations, grocery manufacturers know how important Kroger is to their eCommerce growth strategies. Yet Kroger’s unique content requirements are constantly changing as they invest more in their eCommerce platform, so it can be difficult to create differentiated content tailored to winning on the retailer.
Join Sammi Foizey for actionable tips to help you improve the performance of your product content on Kroger.
Wednesday, May 24, 2023
12:10 pm – 12:45 pm ET
The pandemic accelerated e-commerce growth rapidly, especially within the grocery category. But as the world adjusted, we’ve seen consumers shift to an omni-channel mindset. Kroger is a leading figure in Omni, but what does this mean and how does this affect how we should think about it and activate against it?
In this session, you’ll learn key media strategies to implement on Kroger and how they should differ from pureplay retailers.
Wednesday, May 24, 2023
12:45 pm – 1:20 pm ET
When it came time for Mars Wrigley to launch its largest platform in nearly a decade, they needed a program that spoke to the product’s relevance in today’s culture. Hear how this omnichannel marketing campaign took new approaches to Kroger.com, in-store displays and influencers to gain traction with shoppers.
Dan and Steve will take you through the never-been-done-before program sell-in through launch. You’ll leave with inspiration, new ideas and strategies for working with Kroger to develop successful omnichannel programs that fit your messaging platform.
Wednesday, May 24, 2023
1:20 pm – 1:55 pm ET
Kroger’s retail media platform offers advertisers a comprehensive look at in-store sales performance and regional product sales, so brands can measure the effectiveness of their campaigns by both online and in-store revenue. Learn how to take advantage of this valuable data set to make smarter decisions that drive incremental sales, more market share, and total revenue growth.
We’ll cover the fundamentals of on-site retail media on Kroger, and dive deep into specific use cases you can learn from.
0 Comments