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JBPx eCommerce Growth Summit / Kroger / May 2023

May 23, 2023 @ 12:00 pm - May 24, 2023 @ 2:00 pm

Free – $299
Tuesday, May 23 – Wednesday , May 24, 2023
12:00 pm – 2:00 pm ET
Interactive Webcast Series
Ticket Price: FREE for Brands; $299 for Agencies

Kroger has made significant investments behind eCommerce and omnichannel over the years. Learn how to master eCommerce growth with Kroger, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.

This event is organized by firstmovr, LLC. The JBPx eCommerce Growth Summit is not initiated or sponsored by, or associated with, The Kroger Co.
Just click and collect your agenda here!
Tuesday, May 23, 2023
Opening Remarks

Tuesday, May 23, 2023
12:00 pm – 12:10 pm ET

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Featured Speakers
Oskar Kaszubski
Chief Growth Officer
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Chris Perry
Chief Learning Officer
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Kroger & Albertsons and Why the Future of Retail Media Goes Through Grocery

Tuesday, May 23, 2023
12:10 pm – 12:45 pm ET

In this session, Andrew Lipsman, Principal Analyst at Insider Intelligence, will share unique insights on why Kroger and Albertsons already have two of the more compelling retail media networks–and how a combined company would help CPG brands realize retail media’s full-funnel potential, from online to streaming TV to in-store. He’ll also share his perspective on why the future of retail media goes through grocery.

Featured Speaker
Andrew Lipsman
Principal Analyst
Winning Shoppers: Connecting Brands to Consumers with Data Science

Tuesday, May 23, 2023
12:45 pm – 1:20 pm ET

With purchase behaviors under disruption, brands need to leverage every available tool to convert shoppers in the buying mindset. With a relentless focus on serving shoppers, Kroger is building new ways to drive seamless commerce. Hear the latest strategies and best practices from Kroger Precision Marketing.

Featured Speaker
Michael Bell
Director, Retail Media Sales
eCommerce Content that is "Fresh for Everyone"

Tuesday, May 23, 2023
1:20 pm – 1:55 pm ET

While the “big three” retailers (Amazon, Walmart and Target) dominate a lot of eCommerce conversations, grocery manufacturers know how important Kroger is to their eCommerce growth strategies. Yet Kroger’s unique content requirements are constantly changing as they invest more in their eCommerce platform, so it can be difficult to create differentiated content tailored to winning on the retailer.

Join Sammi Foizey for actionable tips to help you improve the performance of your product content on Kroger.

Featured Speaker
Sammi Foizey
Senior Account Manager
Wednesday, May 24, 2023
Kroger’s Position in the Omni-Channel Grocery Experience

Wednesday, May 24, 2023
12:10 pm – 12:45 pm ET

 The pandemic accelerated e-commerce growth rapidly, especially within the grocery category. But as the world adjusted, we’ve seen consumers shift to an omni-channel mindset. Kroger is a leading figure in Omni, but what does this mean and how does this affect how we should think about it and activate against it?

In this session, you’ll learn key media strategies to implement on Kroger and how they should differ from pureplay retailers.

Featured Speaker
Bernie Che
Director, Omnichannel Platforms
Pushing Boundaries to Launch a New Platform

Wednesday, May 24, 2023
12:45 pm – 1:20 pm ET

When it came time for Mars Wrigley to launch its largest platform in nearly a decade, they needed a program that spoke to the product’s relevance in today’s culture. Hear how this omnichannel marketing campaign took new approaches to, in-store displays and influencers to gain traction with shoppers. 

Dan and Steve will take you through the never-been-done-before program sell-in through launch. You’ll leave with inspiration, new ideas and strategies for working with Kroger to develop successful omnichannel programs that fit your messaging platform.

Featured Speakers
Dan Westendorf
VP Customer Development
Steve Gould
Omnichannel Marketing Manager, Grocery
The Ins and Outs of Kroger Advertising

Wednesday, May 24, 2023
1:20 pm – 1:55 pm ET

Kroger’s retail media platform offers advertisers a comprehensive look at in-store sales performance and regional product sales, so brands can measure the effectiveness of their campaigns by both online and in-store revenue. Learn how to take advantage of this valuable data set to make smarter decisions that drive incremental sales, more market share, and total revenue growth. 

We’ll cover the fundamentals of on-site retail media on Kroger, and dive deep into specific use cases you can learn from.

Featured Speakers
Carly Rennie
Senior Manager, Retail Media
Jeff Myer
Senior Manager, Retail Media
History will be made in T-minus...
Choose how you want to get involved
Brand Event Pass
FREE live event access for 1 person
including post-event recordings
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FREE Next Commerce Certification Program Get certified by attending this and other events!
Ready to make history? Join us today!


May 23, 2023 @ 12:00 pm
May 24, 2023 @ 2:00 pm
Free – $299
Event Category:


Interactive Webcast Series




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Brand registration
JBPx eCommerce Growth Summit Agency Pass / May 2023
firstmovr event series / Kroger / May 2023
$ 299.00


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