Kroger has made significant technology, people, and process investments to make their suppliers a key resource in providing best-in-class product content for their customers, including building a new Kroger Item API. It dramatically improves Kroger suppliers’ ability to meet Kroger’s stringent data quality requirements while impacting conversion on the product page.  

Salsify has built a new direct connection to the Kroger Item API to support content refresh. In this session, Kelly Rianda, head of Retail Success at Salsify, will discuss with Chris Perry how the new connection: 

• Streamlines getting ready to go to market and increase the amount of time spent in market selling
• Enables conversion-driving product experiences with complete, accurate, and compelling product content
• Reduces costs by consolidating redundant, disparate systems and processes into one unified PXM platform.