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JBPx eCommerce Growth Summit / Target / October 2023
October 24, 2023 @ 12:00 pm - October 25, 2023 @ 2:00 pm
Free
12:00 pm – 2:00 pm ET
Target has made pivotal moves into omni-channel transformation and digital commerce leadership. Learn how to master eCommerce growth with Target, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, Oct 24, 2023
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, Oct 24, 2023
12:10 pm – 12:45 pm ET
While Target.com is known for its highly-curated storefront, winning in organic search is not easy, as their platform requires a refined approach to merchandising your products. Join Corey Hammond and Marge Farney from Flywheel Digital to learn the best practices that fuel the Target.com digital shelf — from their unique approach to product attributes to the nuances of creating winning content. This data-backed session will not only help you understand the latest strategies for improving your organic visibility, but also how to drive higher sales and improved media efficiency.
Tuesday, Oct 24, 2023
12:45 pm – 1:20 pm ET
Despite consumers’ emphasis on visual content, brands and retailers have historically been slow to adopt new means of creating, measuring, and optimizing imagery. But with shoppers hunting for the best deals and willing to bend brand loyalty, it’s critical for brands to understand the unique visual preferences of consumer audiences and build visually engaging product detail page experiences for those consumers.
During the session you will discover:
- The design trends that best capture the attention and motivate online shoppers to buy products on Target
– How brands and retailers plan to leverage AI in their content design, measurement, and execution workflows
– How quickly you can optimize product detail page imagery with AI
Tuesday, Oct 24, 2023
1:20 pm – 1:55 pm ET
How do you stay ahead of the competition in a fast-paced, constantly evolving marketplace? And how do you keep up with the opportunities as they arise at a complex, innovative retailer such as Target?
The Mars Agency’s Customer Development team resides right in this retailers backyard to provide deep knowledge of the retailer, expertise in key business areas (like strategy, media and creative), and door-opening personal relationships with key executives to deliver an unmatched level of business success for clients across accounts, channels and shopper engagement platforms. Each month, they closely monitor the strategic activity taking place at Target. Here, they bring you the most recent noteworthy events and the opportunities they pose for your business.
Wednesday, Oct 25, 2023
12:10 pm – 12:45 pm ET
Paid search on Target.com is more nuanced than many of the other big retailers because of its reliance on third parties like Roundel, Criteo, and Citrus Ad. Join Jillian Hickey from Flywheel Digital for this timely and informative session that not only covers the basics of advertising on Target, but also addresses some of Target’s latest media capabilities, as well as tips for working with your content and retail teams to make your paid search spend even more impactful.
Wednesday, Oct 25, 2023
12:45 pm – 1:20 pm ET
What really moves the needle on Target.com? A lot of research exists on what drives growth on Amazon. But research about accelerating growth on Target.com is virtually non-existent. Not anymore.
Join Profitero’s session to understand key sales rank drivers on Target and leave with an action plan for how to boost your performance.
Wednesday, Oct 25, 2023
1:20 pm – 1:55 pm ET
Target’s strong omnichannel value proposition is winning shoppers and driving loyalty, however all categories are not created equal.
Join us for a deeper dive to dissect Target’s growth vs. the competition, online vs. in-store, and across categories to fine-tune your strategy to drive incremental, profitable growth with Target.
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