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SMARTER Workflows / eCommerce Growth Summit
November 7, 2023 @ 12:00 pm - 2:00 pm
Free
12:00 pm – 2:30 pm ET
We all want the same thing… Incremental Growth. And that takes “SMARTER” strategies (the “why”), but even more importantly, “SMARTER” workflows and processes (the “how”). In this summit, learn the latest best practices for improving workflows to drive your growth.
Tuesday, Nov 7, 2023
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, Nov 7, 2023
12:10 pm – 12:45 pm ET
Conventional workflows for creative assets like product images, videos, and banner ads create huge bottlenecks – preempting breakthrough strategies like seasonal refreshes or retailer-optimized images across an entire portfolio of SKUs.
From creative brief to go-live, a typical asset can take 5+ weeks to deliver, leading to missed opportunities to drive awareness and conversion. But shoppers, retailers, and growth targets can’t wait that long.
The good news: with automation and specialized generative AI, it’s more achievable than ever to create and adapt relevant, on-brand visual assets for your entire product portfolio.
We’ll cover the step-by-step workflows that leading brands including Pepsi, Newell, and others are using to break through bottlenecks without overburdening creative or commercial teams.
Tuesday, Nov 7, 2023
1:20 pm – 1:55 pm ET
eCommerce and Retail Media continue to explode but with increasing number of channels, advertising formats and metrics to track, it’s easy for data to become siloed or not tracked at all.
Join Pacvue’s Joycelyn Jeffries and Kyle Kirkwood as they unpack how your team can make the most of your commerce data, reduce data silos and increase revenue with a universal view of commerce performance.
Tuesday, Nov 7, 2023
1:55 pm – 2:30 pm ET
It’s no longer a question of if AI will be used in creative design and execution processes, but when.
Learn how innovation, creatives, marketers, and ecommerce teams can leverage AI to create more impactful product launches on the digital shelf with data informed category benchmarking, better design briefs, real-time concept testing, and on-going content effectiveness monitoring post launch.
This session will focus on:
- Why traditional testing and measurement processes don’t give creative, marketing, and ecommerce teams the data they need to get the most out of their images
- How new AI tools can be used to provide creative design and execution teams with time-saving insights and recommendations
- Workflow examples of how to use AI insights in your content briefing, ideation, design, and execution processes
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