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SMARTER Workflows / eCommerce Growth Summit

November 7, 2023 @ 12:00 pm - 2:00 pm

Tuesday, November 7 – 2023
12:00 pm – 2:30 pm ET
Interactive Webcast Series
Ticket Price: FREE for Brands; $299 for Agencies

We all want the same thing… Incremental Growth. And that takes “SMARTER” strategies (the “why”), but even more importantly, “SMARTER” workflows and processes (the “how”).   In this summit, learn the latest best practices for improving workflows to drive your growth.

Enjoy this event's workflow of workflows:
Tuesday, November 7, 2023
Opening Remarks

Tuesday, Nov 7, 2023
12:00 pm – 12:10 pm ET

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Featured Speakers
Oskar Kaszubski
Chief Growth Officer
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Chris Perry
Chief Learning Officer
firstmovr Logo
Breaking Bottlenecks: High-Velocity Commerce Creative Workflows with AI and Automation

Tuesday, Nov 7, 2023
12:10 pm – 12:45 pm ET

Conventional workflows for creative assets like product images, videos, and banner ads create huge bottlenecks – preempting breakthrough strategies like seasonal refreshes or retailer-optimized images across an entire portfolio of SKUs.

From creative brief to go-live, a typical asset can take 5+ weeks to deliver, leading to missed opportunities to drive awareness and conversion. But shoppers, retailers, and growth targets can’t wait that long.

The good news: with automation and specialized generative AI, it’s more achievable than ever to create and adapt relevant, on-brand visual assets for your entire product portfolio.

We’ll cover the step-by-step workflows that leading brands including Pepsi, Newell, and others are using to break through bottlenecks without overburdening creative or commercial teams.

Featured Speaker
Dave Feinleib
CEO & Founder
Making Your Commerce Data Work for You: How to Remove Data Silos to Drive Efficiencies, Transparency and Revenue.

Tuesday, Nov 7, 2023
1:20 pm – 1:55 pm ET

eCommerce and Retail Media continue to explode but with increasing number of channels, advertising formats and metrics to track, it’s easy for data to become siloed or not tracked at all.

Join Pacvue’s Joycelyn Jeffries and Kyle Kirkwood as they unpack how your team can make the most of your commerce data, reduce data silos and increase revenue with a universal view of commerce performance.

Featured Speakers
Jocelyn Jeffries
Snr. Retail Media Account Manager
Kyle Kirkwood
Director- Enterprise Customer Experience
AI in the Content Creation, Inspiration, Execution, and On-Going Monitoring

Tuesday, Nov 7, 2023
1:55 pm – 2:30 pm ET

It’s no longer a question of if AI will be used in creative design and execution processes, but when.

‍Learn how innovation, creatives, marketers, and ecommerce teams can leverage AI to create more impactful product launches on the digital shelf with data informed category benchmarking, better design briefs, real-time concept testing, and on-going content effectiveness monitoring post launch.

‍This session will focus on:

  • ‍Why traditional testing and measurement processes don’t give creative, marketing, and ecommerce teams the data they need to get the most out of their images
  • How new AI tools can be used to provide creative design and execution teams with time-saving insights and recommendations
  • Workflow examples of how to use AI insights in your content briefing, ideation, design, and execution processes
Featured Speaker
Eli Orkin
VP of Marketing
History will be made in T-minus...
Choose how you want to get involved
Brand Event Pass
FREE live event access for 1 person
including post-event recordings
torch™ by Firstmovr
FREE Next Commerce Certification Program Get certified by attending this and other events!
Ready to make history? Join us today!


November 7, 2023
12:00 pm - 2:00 pm
Event Category:


Interactive Webcast Series




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