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SMARTER HH Penetration / eCommerce Growth Summit

March 14 @ 12:00 pm - 2:00 pm

Free – $299
Tuesday, March 14 – 2023
12:00 pm – 2:00 pm ET
Interactive Webcast Series
Ticket Price: FREE for Brands; $299 for Agencies

We don’t just want growth.  We want incremental growth.  And that takes “SMARTER” strategies. In this summit, learn next-level strategies for acquiring new shoppers and measuring HH penetration online.

An agenda you'll want to acquire!
Tuesday, March 14, 2023
Opening Remarks

Tuesday, Mar 14, 2023
12:00 pm – 12:10 pm ET

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Featured Speakers
Oskar Kaszubski
Chief Growth Officer
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Chris Perry
Chief Learning Officer
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Measuring Retail Media’s Impact on Incremental Sales

Tuesday, Mar 14, 2023
12:15 pm – 12:30 pm ET

In this session we will discuss how retail media can drive incremental new buyers and how to avoid measurement pitfalls that can lead to advertising to non-incremental buyers. 

Featured Speaker
Skye Frontier
SVP, Growth
How Kroger’s Data Science Powers New Household Growth

Tuesday, Mar 14, 2023
12:30 pm – 12:45 pm ET

Retail media has become an important lever for brands – especially during times of shopping disruption. When you have the ability to connect media exposures to in-store sales, it unlocks a whole new potential for brand growth. In this session, we’ll discuss some of the best practices for leveraging on-site placements through Kroger Precision Marketing to win new households.

Featured Speakers
Abby Smith
Onsite Product Strategy Lead
Adam Elrod
Director, Media Sales
The Role of Incrementality in Retail Media

Tuesday, Mar 14, 2023
12:45 pm – 1:20 pm ET

ROAS is an imperfect metric that only speaks to a piece of your retail media strategy. If your ultimate goal is to drive household penetration and topline sales, your strategy should be centered around driving incrementality. Join Danny Hoffman, Associate Director, Client Services at Flywheel Digital, as he speaks to the key strategies brands can implement in order to drive new customer growth.

    Featured Speaker
    Danny Hoffman
    Associate Director, Client Services
    Measuring NTB Customers via Amazon Marketing Cloud

    Tuesday, Mar 14, 2023
    1:20 pm – 1:55 pm ET

    Amazon Marketing Cloud is the latest development from Amazon that allows brands to perform custom analytics across multiple datasets, to help paint a holistic picture of the consumer journey. Part of that consumer journey is understanding which customers are new- to-brand, and subsequently understanding how to find more people like them. Join Andrew Fox, Head of Campaign Tech & Innovation at Flywheel Digital, as he talks about AMC and the ways that Flywheel Digital is using AMC to understand new-to-brand metrics.

    Featured Speakers
    Andrew Fox
    Head of Campaign Tech & Innovation
    History will be made in T-minus...
    Choose how you want to get involved
    Brand Event Pass
    FREE live event access for 1 person
    including post-event recordings
    torch™ by Firstmovr
    FREE Next Commerce Certification Program Get certified by attending this and other events!
    Ready to make history? Join us today!


    March 14
    12:00 pm - 2:00 pm
    Free – $299
    Event Category:


    Interactive Webcast Series




    The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
    SMART Growth: Household Penetration Brand Pass / March 2023
    firstmovr event series / SMART Growth / March 2023
    $ 0.00
    SMART Growth: Household Penetration Agency Pass / March 2023
    firstmovr event series / SMART Growth: Household Penetration / March 2023
    $ 299.00


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