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SMARTER Content / Omni Growth Summit
February 13 @ 12:00 pm - 2:00 pm
Free
12:00 pm – 2:30 pm ET
We all know content is crucial to both digital shelf leadership, but also omnichannel leadership. However, if everyone else is doing it too, how should we approach our content strategy, execution and measurement so that it works SMARTER for us to drive incremental growth vs. competition?
Tuesday, Feb 13, 2024
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, Feb 13, 2024
12:10 pm – 12:45 pm ET
Content is proven to drive growth; however, growth isn’t one-dimensional. There are actually 12 different SMARTER growth strategies of incrementality across new buyers, baskets and trips around which we can more intentionally design our critical growth levers like content.
In this session, we’ll walk through those 12 growth strategies and share the latest best practices and in-market examples for designing, executing and measuring SMARTER content for SMARTER incremental growth.
Tuesday, Feb 13, 2024
12:45 pm – 1:20 pm ET
Off-shore sellers dominate the search game by winning at organic search.
The new generation of AI tools now allow domestic brands to win too, without an army of cheap labor.
Tuesday, Feb 13, 2024
1:20 pm – 1:55 pm ET
Retailer media networks are proliferating, growing expectations for investment. Omnichannel is moving beyond a buzzword as coordinated activity between channels is increasingly key to success. Marketplaces are lowering the barrier to entry, and agile new competitors are using speed and simplicity as a weapon. Visual content–product imagery, display ads, sell sheets–increasingly moves the needle.
All of which is to say that brands are under pressure to produce more sales and marketing content, more efficiently, without compromising quality.
In this session, we’ll share how leading brands are using AI, automation, and new ways of working to meet the moment, with examples across PDP optimization, retail media, virtual photo studio, and sell sheets.
Tuesday, Feb 13, 2024
1:55 pm – 2:25 pm ET
As we all know too well, all the efforts made in getting shoppers to your page are wasted if your PDP content does not convert.
But winning content is rarely as simple as repurposing legacy assets.
Content strategy is the key. In this session, Dale will walk through how to take your content strategy to the next level.
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