Innovations in product content, whether they are tied to AI, personalization, search, or predictive are only the first steps needed to transform the digital shelf. To make those innovations REAL, businesses need to transform their operations to be able to capitalize on the promise associated with all of these new technologies. 

In this pragmatic session, join firstmovr Board member and contributor Amanda Wolff to discuss how content production workflows need to adapt and change in response to the numerous new technologies emerging in the realm of product content and eCommerce.