Do you have a clear BHAG for eCommerce? Most companies don't. But we can change that. Join us for an interactive workshop for best practices on eCommerce goal planning and forecasting based on the latest growth projections for online category penetration across key categories.
We all want the same thing... Incremental Growth. And that takes "SMARTER" strategies for growing the topline, BUT also the bottom-line. In this summit, learn the latest best practices for improving profitability on both the brand and retailer P&L's.
Without the right supply chain capabilities and fulfillment models, CPG "ain't going nowhere." But what are the models of the future and capabilities we need to prepare for them? What do brands need to develop on their own, and where do they need retailer collaboration?
We are what we measure. But what should we be measuring to win in today and tomorrow's marketplace? What are the right KPIs? What tools are available, and which ones are needed? How do we organize around these metrics to "get growth done?"