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JBPx eCommerce Growth Summit / October 2020
October 20, 2020 @ 12:00 pm - October 29, 2020 @ 1:30 pm
$149
12:00 pm – 13:30 pm EST
Walmart has made pivotal moves into omnichannel transformation and digital commerce leadership. Learn how to master eCommerce growth with Walmart, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, October 20, 2020
12:00 pm – 12:15 pm EST
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, October 20, 2020
12:15 pm – 12:45 pm EST
Walmart is one of the leading retailers in the world, and brands and retailers alike must stay up-to-date with Walmart’s every move. In this session, we will:
- Review the latest business updates from across the Walmart ecosystem year-to-date across their ecosystem
- Share key implications and recommendations for retailers and brands’ ecommerce success
- Forecast predictions for the future of Walmart and the implications for you
Tuesday, October 20, 2020
12:45 pm – 13:30 pm EST
Walmart has responded strategically to both prior digital commerce trends and the COVID-19 retail impact and online grocery acceleration.
Get the latest market insights and trends on Walmart’s growth and influence in-market and what that means for your business and Walmart’s priority in your GTM strategy.
Wednesday, October 21, 2020
12:00 pm – 13:30 pm EST
The recent boom in e-commerce has catapulted Walmart from digital underdog to the dominant player for many categories – particularly online grocery. But many brands are still repurposing their Amazon product content for their Walmart listings, missing out on some of the unique opportunities that are provided in the Walmart ecosystem. Join the content leaders at OneSpace for this practical session, where you will learn the ins and outs of creating product content that wins in both search and conversion on Walmart sites.
Thursday, October 22, 2020
12:00 pm – 13:30 pm EST
As global brands begin to turn their eyes to 2021, many have realized they placed their bets on too few retailers as their primary sources of growth. Growth is not coming from the channels we’re used to, and the growth that is coming is more chaotic and less profitable than most brands would like. Exploring a higher degree of control over your distribution model (and thus route to consumer) is a foundational pillar for those brands adopting a scaled digital commerce strategy. This 90 minute will provide learning on:
- The role of Authorized Distributors (3PL) and Resellers in your core Digital Commerce Strategy & how to leverage them with Walmart
- How to incorporate an authorized sellers framework that sits alongside your commercial policy – ensuring alignment across all of your largest accounts.
- Best practice responsibilities of the brand to ensure it’s setting both the marketplace partner, strategic distributor, and direct customer up for success
- They key components to a future-proof brand protection strategy
Tuesday, October 27, 2020
12:00 pm – 13:30 pm EST
The “build it and they will come” strategy doesn’t apply to the digital shelf. Demand generation through targeted marketing activities and promotions is critical to driving traffic, converting it into sales and accelerating your own business. Native, CPC-based Walmart Performance Ads are here. Learn how this new self-serve platform works and how to prepare for auction dynamics.
Wednesday, October 28, 2020
12:00 pm – 13:30 pm EST
As part of our Engineered for eCommerce (E4E) series, with a fraction of the sellers and brands to compete against vs Amazon’s marketplace, Walmart provides a fertile opportunity to stand-out. Walmart.com’s merchandising and marketing levers are still developing; however, we’ve examined some stand-out brands that are maximizing their presence that we all can learn from.
Thursday, October 29, 2020
12:00 pm – 13:30 pm EST
Walmart is the largest retailer in the world, continually expanding its assortment to meet the needs of modern consumers globally. Walmart can provide this wide selection for its shoppers with support from Walmart Marketplace, a curated community, made up of respected, professional sellers offering authentic, top-quality products and best-in-class customer service. Walmart Marketplace also offers an enormous opportunity for brand manufacturers. With its growing audience of over 110 million unique visitors every month, maintaining high standards requires its team to focus on innovation and optimization. Learn how to find success on Walmart Marketplace with marketplace experts from Salsify. In this session, you will learn how to build your Walmart Marketplace strategy using essential best practices. Salsify will also share best-in-class tools to support product content, orders, and inventory management services.
You’ll take away insights into:
What is Walmart Marketplaces
Why brands should sell on Walmart Marketplace;
Areas of consideration to being a successful Walmart Marketplace seller, including product content, orders, and inventory management services; and
How Salsify works with Walmart Marketplace to optimize data management
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