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10.10 Future of Innovation / Next Commerce Leadership Summit
October 10, 2023 @ 12:00 pm - 2:00 pm
Free
12:00 pm – 2:00 pm ET
Launching new products and commercial innovation online is no small feat. But eCommerce-back portfolios and eCommerce-first launches will become the primary routes to market. What is the future of brand and commercial innovation and how should we prepare for this future?
Tuesday, Oct 10, 2023
12:00 pm – 12:25 pm ET
With so much pressure on delivering today, many leaders don’t have the time to ask “WHAT IF?” enough and to really consider “WHAT’S NEXT?”
From the experience of two fellow first movers who have both led their own teams to new product launch and commercial innovation excellence and leadership, but also continue to train and consult brands on future-proofing new product launches and go-to-market activation through next-level thinking, strategies, workflows and analytics, Oskar and Chris will share their POV and predictions on how and where innovation is evolving in the short and long-term.
Tuesday, Oct 10, 2023
12:25 pm – 12:55 pm ET
It’s no longer a question of if AI will be used in creative design and execution processes, but when.
Learn how innovation, creatives, marketers, and ecommerce teams can leverage AI to create more impactful product launches on the digital shelf with data informed category benchmarking, better design briefs, real-time concept testing, and on-going content effectiveness monitoring post launch.
This session will focus on:
- Why traditional testing and measurement processes don’t give creative, marketing, and ecommerce teams the data they need to get the most out of their images
- How new AI tools can be used to provide creative design and execution teams with time-saving insights and recommendations
- Workflow examples of how to use AI insights in your content briefing, ideation, design, and execution processes
Tuesday, Oct 10, 2023
12:55 pm – 1:25 pm ET
Are you prioritizing reviews for strategic intel? It’s likely your competitors are. By now, almost all major consumer brands are using customer feedback data as a major driver of strategic decision-making. Review data provides a granular and quantifiable measure of consumer preferences, answering your most important questions. In this session, we’ll show you how 5 leading brands turn review data into deep market research, replacing surveys and focus groups.
Learn how your team can analyze reviews to discover and substantiate ways to improve claims, optimize PDPs, inform product development and innovation, and outperform competition.
Tuesday, Oct 10, 2023
1:25 pm – 1:55 pm ET
Retail is evolving and so is the shopper. Is your brand ready? We’ll take you through key ways that shoppers are shopping differently, the macro changes in the world today that are impacting that and the opportunities that lie ahead. Katie and Bobbi will show you how to best prepare.
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