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6.6 Future of Content / Next Commerce Leadership Summit
June 6 @ 12:00 pm - 2:30 pm
Free
12:00 pm – 2:30 pm ET
Content is “King” and “Queen” in usurping the digital shelf online and influencing the retail shelf offline. But where does content go next? What strategies will help us win the digital shelf today AND tomorrow?
Thursday, June 6, 2024
12:00 pm – 12:25 pm ET
With so much pressure on delivering today, many leaders don’t have the time to ask “WHAT IF?” enough and to really consider “WHAT’S NEXT?”
From the experience of two fellow first movers who have both led their own teams to digital shelf excellence and leadership, but also continue to train and consult brands on future-proofing their digital shelf through next-level thinking, strategies, workflows and analytics, Oskar and Chris will share their POV and predictions on how and where the digital shelf is evolving in the short and long-term.
Thursday, June 6, 2024
12:25 pm – 12:55 pm ET
During this engaging session, Brian will share more about the new ways content is being created, and how content can be used in different and disruptive ways to engage shoppers.
Thursday, June 6, 2024
12:55 pm – 1:25 pm ET
In the future state of product content, brands devote their content resources to efficiently maximizing shopper conversion (effective content). First-mover brands are adopting recent tech developments, such as genAI, to launch themselves into this future – but most are struggling to get off the ground.
In this session, through real-life examples, we’ll demonstrate how pioneering brands funnel their content resources into efficient tech flywheels, adopting best practices to create fresh, optimized and effective content at scale.
Thursday, June 6, 2024
1:25 pm – 1:55 pm ET
A recent survey conducted by Vizit and the Path to Purchase Institute revealed that creative and commerce leaders are actively using AI across their end-to-end content workflows saving upwards of two days a week across the process as a result!
Listen as Eli Orkin dives into the research and demonstrates how leading brands are incorporating AI content testing and measurement into their creative briefing process and image testing, creation and optimization workflows.
Thursday, June 6, 2024
1:55 pm – 2:25 pm ET
A work session to analyse and improve live client SKUs on Amazon, adapting them to drive more organic, sustainable, and long-term traffic.
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