In the future state of product content, brands devote their content resources to efficiently maximizing shopper conversion (effective content). First-mover brands are adopting recent tech developments, such as genAI, to launch themselves into this future – but most are struggling to get off the ground.
In this session, through real-life examples, we’ll demonstrate how pioneering brands funnel their content resources into efficient tech flywheels, adopting best practices to create fresh, optimized and effective content at scale.
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