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6.6 Future of Content / Next Commerce Leadership Summit

June 6 @ 12:00 pm - 2:30 pm

Thursday, June 6 – 2024
12:00 pm – 2:30 pm ET
Interactive Webcast Series
Ticket Price: FREE

Content is “King” and “Queen” in usurping the digital shelf online and influencing the retail shelf offline.  But where does content go next?  What strategies will help us win the digital shelf today AND tomorrow?

The only content better than yours may be this agenda...
Thursday, June 6, 2024
The Future of Content

Thursday, June 6, 2024
12:00 pm – 12:25 pm ET

With so much pressure on delivering today, many leaders don’t have the time to ask “WHAT IF?” enough and to really consider “WHAT’S NEXT?”

From the experience of two fellow first movers who have both led their own teams to digital shelf excellence and leadership, but also continue to train and consult brands on future-proofing their digital shelf through next-level thinking, strategies, workflows and analytics, Oskar and Chris will share their POV and predictions on how and where the digital shelf is evolving in the short and long-term. 

Featured Speakers
Chris Perry
Chief Learning Officer
Oskar Kaszubski
Chief Learning Officer
Creating Engaging Experiences: How Content is the Next Frontier in Commerce

Thursday, June 6, 2024
12:25 pm – 12:55 pm ET

During this engaging session, Brian will share more about the new ways content is being created, and how content can be used in different and disruptive ways to engage shoppers.

Featured Speaker
Brian Hutchinson
VP, Production
Content Optimization 3.0: How to revolutionize digital shelf content with predictive analytics and AI

Thursday, June 6, 2024
12:55 pm – 1:25 pm ET

In the future state of product content, brands devote their content resources to efficiently maximizing shopper conversion (effective content). First-mover brands are adopting recent tech developments, such as genAI, to launch themselves into this future – but most are struggling to get off the ground. 

In this session, through real-life examples, we’ll demonstrate how pioneering brands funnel their content resources into efficient tech flywheels, adopting best practices to create fresh, optimized and effective content at scale.

Featured Speakers
Mike Black
Chief Growth Officer
Lauren Livak Gilbert
Executive Director
Operationalizing AI Across the End-to-End Content Lifecycle

Thursday, June 6, 2024
1:25 pm – 1:55 pm ET

A recent survey conducted by Vizit and the Path to Purchase Institute revealed that creative and commerce leaders are actively using AI across their end-to-end content workflows saving upwards of two days a week across the process as a result! 

Listen as Eli Orkin dives into the research and demonstrates how leading brands are incorporating AI content testing and measurement into their creative briefing process and image testing, creation and optimization workflows.

Featured Speaker
Eli Orkin
VP of Marketing
Driving Organic Traffic via Content Optimization

Thursday, June 6, 2024
1:55 pm – 2:25 pm ET

A work session to analyse and improve live client SKUs on Amazon, adapting them to drive more organic, sustainable, and long-term traffic.

Featured Speaker
Spencer Millerberg
Founder & CEO
History will be made in T-minus...
Choose how you want to get involved
Brand Event Pass
FREE live event access for 1 person
including post-event recordings
torch™ by Firstmovr
FREE Next Commerce Certification Program Get certified by attending this and other events!
Ready to make history? Join us today!


June 6
12:00 pm - 2:30 pm
Event Category:


Interactive Webcast Series




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