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8.8 Future of Engagement / Next Commerce Leadership Summit

August 8, 2023 @ 12:00 pm - 2:30 pm

Free – $299
Tuesday, August 8, 2023
12:00 pm – 2:30 pm ET
Interactive Webcast Series
Ticket Price: FREE for Brands; $299 for Agencies

The shopper journey will never be linear.  But with the rise of retail media, the power of personalization, and emerging technologies and experiences like VR and AR, how should brands evolve their media and shelf strategies for optimal demand creation and conversion?

This agenda won't just engage... it will empower!
Tuesday, August 8, 2023
The Future of Engagement

Tuesday, August 8, 2023
12:00 pm – 12:25 pm ET

With so much pressure on delivering today, many leaders don’t have the time to ask “WHAT IF?” enough and to really consider “WHAT’S NEXT?”

From the experience of two fellow first movers who have both led their own teams to media strategy and omnichannel excellence and leadership, but also continue to train and consult brands on future-proofing their go-to-market activation through next-level thinking, strategies, workflows and analytics, Oskar and Chris will share their POV and predictions on how and where shopper engagement is evolving in the short and long-term.  

Featured Speakers
Oskar Kaszubski
Chief Growth Officer
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Chris Perry
Chief Learning Officer
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Driving Deeper Creative Engagement via Amazon Marketing Cloud Audience Builder

Tuesday, August 8, 2023
12:25 pm – 12:55 pm ET

Clean rooms like Amazon Marketing Cloud have raised the bar in terms of measuring the consumer path to purchase in a privacy-safe manner. AMC’s audience builder tool takes that a step further and allows advertisers to re-engage those consumers based on key behaviors and metrics. However, all of that effort is wasted if it’s not paired with the right creative, SKU, and messaging. 

In this session, you’ll learn how Flywheel is combining art + science to drive deeper engagement with upper funnel media.

Featured Speaker
Amanda Wolff
Head of Marketing
Optimizing eCommerce Engagement with Visual Content

Tuesday, August 8, 2023
12:55 pm – 1:25 pm ET

Join us for this highly informative session with David Feinleib, Founder and CEO of IT’SRAPID and Pamela Perino, E-Commerce Content Manager at Ghirardelli Chocolate. 

David and Pam share practical tactics, examples and case studies of how leading brands are breaking through traditional barriers to produce and refresh engaging images and video at the pace shoppers expect and at the scale of the commercial opportunity.

In the mobile-first era of digital commerce, visual content has emerged as an essential and versatile performance lever. And while many brands aspire to a similar (or greater) level of dynamism at the digital shelf, many find the cost or complexity of refreshing content prohibitive.

In this session, you will see how seasonal imagery, enhanced content, videos and more are helping brands live up to their performance potential across retail media, social media and product detail pages. You’ll also learn how to increase efficiency with new playbooks for producing highly engaging visual content. Get a peek behind the scenes to understand how tomorrow’s technologies are enabling digital shelf experts today. 

Featured Speakers
Dave Feinleib
CEO & Founder
Pamela Perino
eCommerce Content Manager
Innovative Ways to Engage the Immediate Consumption Consumer

Tuesday, August 8, 2023
1:25 pm – 1:55 pm ET

On average convenience store consumers shop more than six c-store brands. These consumers often skew younger and are open to new, exciting ways to engage with their favorite brands. With a history of firsts under its belt, innovation is deeply ingrained in 7-Eleven’s culture. 

Ben will walk you through some innovative ways to tap into this unique audience. You’ll walk away with a better understanding of some of the 1P data available and how to use both quantitative and qualitative insights to shape your programs.

Featured Speaker
Ben Tienor
Director, Media
Gulp Media Network
The Ultimate Prime Day 2023 Recap: How to Win Tentpole Events

Tuesday, August 8, 2023
1:55 pm – 2:25 pm ET

Prime Day 2023 was the biggest ever from Amazon, and for many brands it is a make-or-break time of year with weeks of traffic and sales happening in just a few days.

Winning Prime Day requires weeks of diligent preparation, as well as a by-the-hour strategy to effectively respond and compete.

Himanshu Jain, GM and VP of Product at CommerceIQ works with thousands of the most valuable consumer brands on the planet. During this session Himanshu will answer three key questions:

  1. What happened hour-by-hour on Prime Day, and how can you take advantage of this in future tentpole events to maximize your marketing dollars to capitalize on the highest converting periods for your category?
  2. What did the best brands do leading into Prime Day to successfully win versus the competiton?
  3. What strategies can you take into Holidays and BFCM to ensure you have a strong finish to 2023?
Featured Speaker
Himanshu Jain
GM & VP Of Product
History will be made in T-minus...
Choose how you want to get involved
Brand Event Pass
FREE live event access for 1 person
including post-event recordings
torch™ by Firstmovr
FREE Next Commerce Certification Program Get certified by attending this and other events!
Ready to make history? Join us today!


August 8, 2023
12:00 pm - 2:30 pm
Free – $299
Event Category:


Interactive Webcast Series




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Brand registration
Future of Engagement Agency Pass / August 2023
firstmovr event series / Future of Engagement / August 2023
$ 299.00


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