With so much pressure on delivering today, many leaders don’t have the time to ask “WHAT IF?” enough and to really consider “WHAT’S NEXT?”

From the experience of two fellow first movers who have both led their own teams to media strategy and omnichannel excellence and leadership, but also continue to train and consult brands on future-proofing their go-to-market activation through next-level thinking, strategies, workflows and analytics, Oskar and Chris will share their POV and predictions on how and where shopper engagement is evolving in the short and long-term.