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8.8 Future of Engagement / Next Commerce Leadership Summit
August 8, 2023 @ 12:00 pm - 2:30 pm
Free – $299
12:00 pm – 2:30 pm ET
The shopper journey will never be linear. But with the rise of retail media, the power of personalization, and emerging technologies and experiences like VR and AR, how should brands evolve their media and shelf strategies for optimal demand creation and conversion?
Tuesday, August 8, 2023
12:00 pm – 12:25 pm ET
With so much pressure on delivering today, many leaders don’t have the time to ask “WHAT IF?” enough and to really consider “WHAT’S NEXT?”
From the experience of two fellow first movers who have both led their own teams to media strategy and omnichannel excellence and leadership, but also continue to train and consult brands on future-proofing their go-to-market activation through next-level thinking, strategies, workflows and analytics, Oskar and Chris will share their POV and predictions on how and where shopper engagement is evolving in the short and long-term.
Tuesday, August 8, 2023
12:25 pm – 12:55 pm ET
Clean rooms like Amazon Marketing Cloud have raised the bar in terms of measuring the consumer path to purchase in a privacy-safe manner. AMC’s audience builder tool takes that a step further and allows advertisers to re-engage those consumers based on key behaviors and metrics. However, all of that effort is wasted if it’s not paired with the right creative, SKU, and messaging.
In this session, you’ll learn how Flywheel is combining art + science to drive deeper engagement with upper funnel media.
Tuesday, August 8, 2023
12:55 pm – 1:25 pm ET
Join us for this highly informative session with David Feinleib, Founder and CEO of IT’SRAPID and Pamela Perino, E-Commerce Content Manager at Ghirardelli Chocolate.
David and Pam share practical tactics, examples and case studies of how leading brands are breaking through traditional barriers to produce and refresh engaging images and video at the pace shoppers expect and at the scale of the commercial opportunity.
In the mobile-first era of digital commerce, visual content has emerged as an essential and versatile performance lever. And while many brands aspire to a similar (or greater) level of dynamism at the digital shelf, many find the cost or complexity of refreshing content prohibitive.
In this session, you will see how seasonal imagery, enhanced content, videos and more are helping brands live up to their performance potential across retail media, social media and product detail pages. You’ll also learn how to increase efficiency with new playbooks for producing highly engaging visual content. Get a peek behind the scenes to understand how tomorrow’s technologies are enabling digital shelf experts today.
Tuesday, August 8, 2023
1:25 pm – 1:55 pm ET
On average convenience store consumers shop more than six c-store brands. These consumers often skew younger and are open to new, exciting ways to engage with their favorite brands. With a history of firsts under its belt, innovation is deeply ingrained in 7-Eleven’s culture.
Ben will walk you through some innovative ways to tap into this unique audience. You’ll walk away with a better understanding of some of the 1P data available and how to use both quantitative and qualitative insights to shape your programs.
Gulp Media Network
Tuesday, August 8, 2023
1:55 pm – 2:25 pm ET
Prime Day 2023 was the biggest ever from Amazon, and for many brands it is a make-or-break time of year with weeks of traffic and sales happening in just a few days.
Winning Prime Day requires weeks of diligent preparation, as well as a by-the-hour strategy to effectively respond and compete.
Himanshu Jain, GM and VP of Product at CommerceIQ works with thousands of the most valuable consumer brands on the planet. During this session Himanshu will answer three key questions:
- What happened hour-by-hour on Prime Day, and how can you take advantage of this in future tentpole events to maximize your marketing dollars to capitalize on the highest converting periods for your category?
- What did the best brands do leading into Prime Day to successfully win versus the competiton?
- What strategies can you take into Holidays and BFCM to ensure you have a strong finish to 2023?
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