Published by on

Loading Events

« All Events

  • This event has passed.

SMARTER Loyalty / eCommerce Growth Summit

September 12, 2023 @ 12:00 pm - 2:30 pm

Tuesday, September 12 – 2023
12:00 pm – 2:30 pm ET
Interactive Webcast Series
Ticket Price: FREE for Brands; $299 for Agencies

We don’t just want growth.  We want incremental growth.  And that takes “SMARTER” strategies. In this summit, learn next-level strategies for driving more shopper trips and measuring loyalty online.

An agenda worth repeating!
Tuesday, September 12, 2023
Opening Remarks

Tuesday, Sep 12, 2023
12:00 pm – 12:10 pm ET

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Featured Speakers
Oskar Kaszubski
Chief Growth Officer
firstmovr Logo
Chris Perry
Chief Learning Officer
firstmovr Logo
Going Beyond NTB When Measuring Advertising Incrementality

Tuesday, Sep 12, 2023
12:10 pm – 12:45 pm ET

In this session, we will cover the importance of measuring how advertising drives overall incremental revenue and outline approaches to measuring how advertising drives not just NTB revenue but revenue from increasing loyalty and repeat purchase.

Featured Speaker
Skye Frontier
SVP, Growth
Driving Incremental OmniGrowth

Tuesday, Sep 12, 2023
12:45 pm – 1:20 pm ET

Ecommerce is the #1 driver of growth and brands have built our eCommerce capabilities, true omnichannel strategy and execution remains elusive. To drive profitable incremental omnigrowth, we need to get back to focus on consumer metrics go beyond the basics when everyone else does them too. In this session we will share the OmniGrowth playbook and case study examples to provide brands a framework to design omnigrowth strategies that ensure eCommerce and in-store tactics are aligned to specific consumer strategies.

    Featured Speaker
    Anne Zybowski
    Vice President, E-Commerce – Digital Shelf
    Driving Loyalty with Smarter DSP Campaigns

    Tuesday, Sep 12, 2023
    1:20 pm – 1:55 pm ET

    Once a consumer works their way through the funnel and eventually converts, the work doesn’t end there. If you are a brand selling on Amazon, you need to be thinking about how to re-engage your current customers, to encourage repeat purchases and present upsell/cross-sell opportunities. 

    In this session, you’ll hear from Jessica Gordon, Sr. Director of Programmatic Operations at Flywheel, about how advertisers can approach DSP campaigns with the goal of driving higher loyalty.

    Featured Speaker
    Jessica Gordon
    Sr. Director, Programmatic Operations
    Analyzing Loyalty Behaviors with Amazon Marketing Cloud

    Tuesday, Sep 12, 2023
    1:55 pm – 2:25 pm ET

    Amazon Marketing Cloud is raising the bar in terms of closed-loop measurement of customer purchase behaviors. AMC allows us to group those loyal customers into monthly cohorts, and identify purchase behaviors not only for the same ASINs, but other ASINs and categories within your catalog. With this data, we can identify items that are great entry points, or even upsell/cross-sell opportunities. 

    In this session you’ll learn about the different ways you can utilize AMC to gain a deeper understanding of your most loyal customers.

    Featured Speaker
    Andrew Fox
    Head of Campaign Tech & Innovation
    History will be made in T-minus...
    Choose how you want to get involved
    Brand Event Pass
    FREE live event access for 1 person
    including post-event recordings
    torch™ by Firstmovr
    FREE Next Commerce Certification Program Get certified by attending this and other events!
    Ready to make history? Join us today!


    September 12, 2023
    12:00 pm - 2:30 pm
    Event Category:


    Interactive Webcast Series




    The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
    Brand registration


    Leave a Reply

    Avatar placeholder

    Your email address will not be published. Required fields are marked *