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SMARTER Loyalty / eCommerce Growth Summit
September 12, 2023 @ 12:00 pm - 2:30 pm
Free
12:00 pm – 2:30 pm ET
We don’t just want growth. We want incremental growth. And that takes “SMARTER” strategies. In this summit, learn next-level strategies for driving more shopper trips and measuring loyalty online.
Tuesday, Sep 12, 2023
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, Sep 12, 2023
12:10 pm – 12:45 pm ET
In this session, we will cover the importance of measuring how advertising drives overall incremental revenue and outline approaches to measuring how advertising drives not just NTB revenue but revenue from increasing loyalty and repeat purchase.
Tuesday, Sep 12, 2023
12:45 pm – 1:20 pm ET
Ecommerce is the #1 driver of growth and brands have built our eCommerce capabilities, true omnichannel strategy and execution remains elusive. To drive profitable incremental omnigrowth, we need to get back to focus on consumer metrics go beyond the basics when everyone else does them too. In this session we will share the OmniGrowth playbook and case study examples to provide brands a framework to design omnigrowth strategies that ensure eCommerce and in-store tactics are aligned to specific consumer strategies.
Tuesday, Sep 12, 2023
1:20 pm – 1:55 pm ET
Once a consumer works their way through the funnel and eventually converts, the work doesn’t end there. If you are a brand selling on Amazon, you need to be thinking about how to re-engage your current customers, to encourage repeat purchases and present upsell/cross-sell opportunities.
In this session, you’ll hear from Jessica Gordon, Sr. Director of Programmatic Operations at Flywheel, about how advertisers can approach DSP campaigns with the goal of driving higher loyalty.
Tuesday, Sep 12, 2023
1:55 pm – 2:25 pm ET
Amazon Marketing Cloud is raising the bar in terms of closed-loop measurement of customer purchase behaviors. AMC allows us to group those loyal customers into monthly cohorts, and identify purchase behaviors not only for the same ASINs, but other ASINs and categories within your catalog. With this data, we can identify items that are great entry points, or even upsell/cross-sell opportunities.
In this session you’ll learn about the different ways you can utilize AMC to gain a deeper understanding of your most loyal customers.
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