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JBPx Omni Growth Summit / Kroger
May 22 @ 12:00 pm - 2:00 pm
Free
12:00 pm – 2:00 pm ET
Kroger has made significant investments behind eCommerce and omnichannel over the years. Learn how to master omni growth with Kroger, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Wednesdayday, May 22, 2024
12:00 pm – 12:10 pm ET
Coming soon…
Wednesday, May 22, 2024
12:10 pm – 12:45 pm ET
The ecommerce and advertising world has changed – and retail media solutions are evolving with it.
Hear how Kroger Precision Marketing is driving measurable performance.
- Best advertising practices on Kroger sites\
- Understanding incrementality
- Optimizing against true performance
Wednesday, May 22, 2024
12:45 pm – 1:20 pm ET
Kroger has made significant technology, people, and process investments to make their suppliers a key resource in providing best-in-class product content for their customers, including building a new Kroger Item API. It dramatically improves Kroger suppliers’ ability to meet Kroger’s stringent data quality requirements while impacting conversion on the product page.
Salsify has built a new direct connection to the Kroger Item API to support content refresh. In this session, Kelly Rianda, head of Retail Success at Salsify, will discuss with Chris Perry how the new connection:
- Streamlines getting ready to go to market and increase the amount of time spent in market selling
- Enables conversion-driving product experiences with complete, accurate, and compelling product content
- Reduces costs by consolidating redundant, disparate systems and processes into one unified PXM platform.
Wednesday, May 22, 2024
1:20 pm – 1:55 pm ET
2024 promised to be an interesting year for the country’s largest retailer, as Kroger navigates the potential merger with Albertson’s.
That said, beyond the merger discussions it has been an interesting, and possibly challenging, year as Kroger fights to defend market share, shopper leakage, and changing consumer preferences.
In this session we will dive in to the current strategies, future adjustments, and how manufacturers can leverage these insights to adjust their approach to winning at Kroger in 2024 and beyond.
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