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JBPx Omni Growth Summit / Target
October 22 @ 12:00 pm - 2:00 pm
Free
12:00 pm – 2:00 pm ET
Target has made pivotal moves into omni-channel transformation and digital commerce leadership. Learn how to master omni growth with Target, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, October 22, 2024
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, October 22, 2024
12:10 pm – 12:45 pm ET
Product launches can be stressful and expensive – how do you deliver traffic and sales? Social proof and credibility to the listing? How do you know if your title, description and image stack are saying the right things?
Learn how companies like Nestle, Logitech and Shark/Ninja are using the power of creators to successfully launch new products.
Tuesday, October 22, 2024
12:45 pm – 1:20 pm ET
When Persil was ready to launch their new Activewear detergent they leaned in at Target. As a top retailer, they wanted to ensure success, especially coming out the door. We immersed our Roundel partners to develop our “wish list.”
Mars United and Persil will walk you through how they worked with Roundel to:
- Consider partners that made sense for both brands
- Drive trial with steady brand guests and behaviors
- Enhance shopper messaging
Tuesday, October 22, 2024
1:20 pm – 1:55 pm ET
All brands want growth, but what we really want is incremental growth. And incremental growth takes designing our omni levers and capabilities like content, search, media and assortment (i.e. “HOWs”) around SMART-er growth objectives like new brand buyers, basket building and more trips (i.e. “WHYs”).
In this session, Chris will share the 12 different incremental growth objectives, best practices and examples of brands driving incrementality across these objectives at Target and the metrics available to help us qualify this incrementality.
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