Today’s commerce landscape makes it increasingly difficult for brands to resonate with shoppers through media. Sustained high prices across categories have weakened consumer spending power,
retailers are rushing to meet consumer demands through price cuts and expanded private label offerings and retail media costs are rising— fast.

Even the most inspired media campaigns won’t reach shoppers only looking at prices. Adding insult to injury for brands, when lower product prices combine with higher CPCs, lofty ROAS goals become extremely difficult to meet. At Profitero, we’ve observed a widening gap between the brands winning at retail media and those struggling to find their footing. For brands leading the way, it’s increasingly digital shelf data – not the perfect KPI, media mix, or attribution model – that serves as the missing piece.

In this session, we’ll share how brands can break the cycle of diminishing returns to drive more sales out of each media dollar spent by introducing intelligent defensive and offensive media strategies powered by digital shelf data.