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JBPx Omni Growth Summit / Walmart
March 26 @ 12:00 pm - 2:30 pm
Free
12:00 pm – 2:30 pm ET
Walmart has made pivotal moves into omnichannel transformation and digital commerce leadership. Learn how to master omni growth with Walmart, blasting beyond the basics to case studies and interactive sessions on latest strategies, best practices and insights critical to win.
Tuesday, March 26, 2024
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, March 26, 2024
12:10 pm – 12:45 pm ET
Walmart.com has undergone several transformations since the days of two separate apps for grocery and .com. From merging systems into a single interface, to regularly enhancing those systems with new capabilities, the team at Walmart.com has not been resting on their laurels.
Join Amanda Wolff, board member and contributor at firstmovr on a walk of the digital aisles at walmart.com, to help brands take advantage of the unique capabilities and avoid the common pitfalls of the Walmart.com user experience.
Tuesday, March 26, 2024
12:45 pm – 1:20 pm ET
Join David Feinleib, Founder & CEO of It’sRapid.AI for a hands-on session on AI based content and media creation for Walmart and Walmart Connect.
David will cover case studies from leading brands who are optimizing their product detail page and retail media content, including:
- Efficient, on-brand video creation for product detail pages and retail media
- Product copy and title optimization
Mobile ready hero image creation at scale - Automated creation of sell sheets for buyer and merchant meetings using your PIM
- Versioning of banner ads for Walmart Connect campaigns
Stay tuned at the end of the session for a very special offer that will help you optimize more content and media for Walmart.com and Walmart Connect–for free.
Tuesday, March 26, 2024
1:20 pm – 1:55 pm ET
Over the last 18 months, Walmart’s marketplace has grown significantly, with over 100,000 sellers now operating on the channel. While this presents an excellent opportunity for both Walmart and Brands to boost sales, it also poses some challenges, such as unauthorized third-party sellers and counterfeiters. These issues can have adverse effects on profit margins and consumer safety.
Recently, GreyScout added Walmart as a new channel in their brand protection offering. This session will demonstrate how brands like NETGEAR, Nestle, Bayer, and others are achieving success by using the platform.
Tuesday, March 26, 2024
1:55 pm – 2:25 pm ET
Optimizing the digital shelf has proved challenging for many brands because of the complexity involved in creating — and then maintaining — the vast amount of content that’s needed. Making the effort especially difficult is the fact that each retailer has its own set of guidelines and requirements for the type and even amount of content that brands can present on their PDPs. And even those guidelines are constantly changing.
Join the experts at The Mars Agency as we show you how to understand the evolving key content opportunities and sales-enhancing tools currently available from Walmart as outlined in our recently released Q1 Digital Shelf Report.
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