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4.4 Future of Retail Media / Next Commerce Leadership Summit
April 4 @ 12:00 pm - 2:30 pm
Free
12:00 pm – 2:30 pm ET
With retailer capabilities advancing and retailer asks increasing rapidly, CPG budgets are shifting quickly into retail media. However, how much should we be investing and how should we be maximizing the ROI? What does the future look like and what is needed to ensure effective full-funnel performance?
Thursday, Apr 4, 2024
12:00 pm – 12:25 pm ET
With so much pressure on delivering today, many leaders don’t have the time to ask “WHAT IF?” enough and to really consider “WHAT’S NEXT?”
From the experience of three fellow first movers who have both led their own teams to retail media performance and leadership, but also continue to train and consult brands on future-proofing their retail media planning and execution through next-level thinking, strategies, workflows and analytics, Oskar, Chris & Amanda will share their POV and predictions on how and where retail media is evolving in the short and long-term.
Thursday, Apr 4, 2024
12:25 pm – 12:55 pm ET
In this session, Incremental will share learnings and case studies from applying incrementality measurement to Retail Media – highlighting where ROAS is right and where it is wrong.
Answering questions like – When are branded keywords incremental? Do promotions generate false improvements in ROAS? and more.
Thursday, Apr 4, 2024
12:55 pm – 1:25 pm ET
Learn how creatives, marketers, and ecommerce teams can leverage AI to create better design briefs, iterate rapidly, proactively identify optimization opportunities that will move the needle on retail media campaigns.
This session will focus on:
- Why traditional testing and measurement processes don’t give creative, marketing, and ecommerce teams the data they need to get the most out of their images
- How new AI tools can be used to provide creatives with time-saving insights and recommendations
- Workflow examples of how to use AI insights in your content briefing, ideation, design, and execution processes
Thursday, Apr 4, 2024
1:25 pm – 1:55 pm ET
Gen AI is quickly moving from theory to practice. Join us to explore its impact on retail. We’ll dive into how it impacts the shopper and how it impacts brand marketers.
Learn about the top retailers in the U.S. using machine learning and how that might influence your media strategies. Plus, see ways that retailers are using generative AI in innovative ways.
Thursday, Apr 4, 2024
1:55 pm – 2:25 pm ET
The ancient city of Troy was conquered by the Greeks by leaving a giant wooden horse with soldiers hidden inside at the gates of Troy.
The metaphor of the Trojan Horse is apt for Retail Media. Why? Retail Media is fundamentally transforming how consumer brands do business with their retail partners, but most people do not recognise this.
During this fast paced session, find out how Retail Media is transforming the wider world of marketing with real examples and case studies.
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