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4.4 Future of Retail Media / Next Commerce Leadership Summit

April 4 @ 12:00 pm - 2:00 pm

Free
Thursday, April 4 – 2024
12:00 pm – 2:00 pm ET
Interactive Webcast Series
Ticket Price: FREE

With retailer capabilities advancing and retailer asks increasing rapidly, CPG budgets are shifting quickly into retail media.  However, how much should we be investing and how should we be maximizing the ROI? What does the future look like and what is needed to ensure effective full-funnel performance?

An agenda fit for your shifting media budget!
Thursday, April 4, 2024
The Future of Retail Media

Thursday, Apr 4, 2024
12:00 pm – 12:25 pm ET

With so much pressure on delivering today, many leaders don’t have the time to ask “WHAT IF?” enough and to really consider “WHAT’S NEXT?”

From the experience of two fellow first movers who have both led their own teams to retail media performance and leadership, but also continue to train and consult brands on future-proofing their retail media planning and execution through next-level thinking, strategies, workflows and analytics, Oskar and Chris will share their POV and predictions on how and where retail media is evolving in the short and long-term.

Featured Speakers
Chris Perry
Chief Learning Officer
Oskar Kaszubski
Chief Growth Officer
Going Beyond ROAS

Thursday, Apr 4, 2024

12:25 pm – 12:55 pm ET

In this session, Incremental will share learnings and case studies from applying incrementality measurement to Retail Media – highlighting where ROAS is right and where it is wrong. 

Answering questions like – When are branded keywords incremental? Do promotions generate false improvements in ROAS? and more. 

    Featured Speaker
    Skye Frontier
    SVP, Growth
    Leveraging AI Content Effectiveness Measurement in Your Retail Media Practices

    Thursday, Apr 4, 2024
    12:55 pm – 1:25 pm ET

    Learn how creatives, marketers, and ecommerce teams can leverage AI to create better design briefs, iterate rapidly, proactively identify optimization opportunities that will move the needle on retail media campaigns.

    This session will focus on:

    • ‍Why traditional testing and measurement processes don’t give creative, marketing, and ecommerce teams the data they need to get the most out of their images
    • How new AI tools can be used to provide creatives with time-saving insights and recommendations
    • Workflow examples of how to use AI insights in your content briefing, ideation, design, and execution processes
    Featured Speaker
    Eli Orkin
    VP of Marketing
    Education Session #4

    Thursday, Apr 4, 2024
    1:25 pm – 1:55 pm ET

    Coming soon…

    Featured Speakers
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    Brand Event Pass
    FREE live event access for 1 person
    including post-event recordings
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    Details

    Date:
    April 4
    Time:
    12:00 pm - 2:00 pm
    Cost:
    Free
    Event Category:

    Venue

    Interactive Webcast Series

    Organizer

    firstmovr

    Tickets

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    Brand registration

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