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6.6 Future of Measurement / Next Commerce Leadership Summit
June 6, 2023 @ 12:00 pm - 2:00 pm
Free – $299
12:00 pm – 2:30 pm ET
We are what we measure. But what should we be measuring to win in today and tomorrow’s marketplace? What are the right KPIs? What tools are available, and which ones are needed? How do we organize around these metrics to “get growth done?”
Tuesday, Jun 6, 2023
12:00 pm – 12:25 pm ET
With so much pressure on delivering today, many leaders don’t have the time to ask “WHAT IF?” enough and to really consider “WHAT’S NEXT?”
From the experience of two fellow first movers who have both led their own teams to omnichannel excellence and leadership, but also continue to train and consult brands on future-proofing scorecarding and organization through next-level thinking, strategies, workflows and analytics, Oskar and Chris will share their POV and predictions on how and where measurement and KPIs are evolving in the short and long-term.
Tuesday, Jun 6, 2023
12:25 pm – 12:55 pm ET
The time to move beyond ROAS was yesterday. The modern commerce team is tasked with driving profitability, incrementality, and market share, so their metrics and KPIs must evolve with their objectives. In this session, we’ll dive into the fundamentals of how to bring retail media data side by side with retail analytics, including inventory, sales forecasting, product eligibility, and more.
We’ll also explore how to take action with this data and accelerate your business forward by optimizing advertising campaigns towards the KPIs that really matter.
Tuesday, Jun 6, 2023
12:55 pm – 1:25 pm ET
The vast majority of retail media today is measured through siloed closed loops based on last touch attribution. While this type of measurement has become widely available across retail media networks, there are other measurement approaches which can be leveraged to measure how retail media can drive incremental growth for a business.
In this session, Incremental will outline what other measurement approaches exist and their benefits and limitations when applied to retail media.
Tuesday, Jun 6, 2023
1:25 pm – 1:55 pm ET
Taking a business-minded approach and analytical acumen, Jake and Chris will discuss the challenges & opportunities of the plethora of data that brands have at their disposal today. They’ll also talk about some of the mistakes brands make in leveraging data and what they can do differently to improve their marketing performance.
If you want to have a clearer picture of what a successful measurement practice can look like, you’ll want to tune in for this discussion.
Tuesday, Jun 6, 2023
1:55 pm – 2:25 pm ET
The expansion of online marketplaces brings exciting new growth opportunities for brands, but it also requires them to evolve their growth strategies to best operate in these new evolving ecosystems. Many
data partners bombard brands with data volume – without the context of what to prioritize and how to drive and measure quantifiable business outcomes.
For brands to maintain their channel control, they need to be able to navigate the data to determine which will offer them the greatest impact. Precision data can help brands reach their full Omnichannel growth potential.
Join Whitney Gibson, Chair of Vorys eControl, and Blake Burrus, CEO of Precision eControl as they discuss the evolving retail landscape and how a focus on elevating actionable, outcome-focused insights can help brands to improve ROI.
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