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SMARTER Money / Omni Profitability Summit
December 5, 2023 @ 12:00 pm - 2:00 pm
Free
12:00 pm – 2:00 pm ET
We all want the same thing… Incremental Growth. And that takes “SMARTER” strategies for growing the topline, BUT also the bottom-line. In this summit, learn the latest best practices for improving profitability on both the brand and retailer P&L’s.
Tuesday, Dec 5, 2023
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, Dec 5, 2023
12:10 pm – 12:45 pm ET
As retail traffic and sales shift online worldwide, Retailers are facing both new opportunities for omnichannel innovation and shopper engagement, but also compounding competitive pressures and significant financial, logistic and strategic challenges which they look to Brand Manufacturers to help solve in partnership. While brands can only control their own individual profit and loss statement (P&L), there is an opportunity to collaborate and leverage strategies that create mutual value for both sides. In this session, you’ll take away:
- Primary pressures today on CPG Brand P&L’s (i.e. Profit and Loss Statement)
- Strategies and best practices to improve brand-side profitability
- Examples of how leading manufacturers are navigating the current economic climate
Tuesday, Dec 5, 2023
12:45 pm – 1:20 pm ET
In today’s economic times, creating a solid omnichannel sales strategy is the key to growth. In this webinar, we will discuss:
- The biggest industry disruptors and creating an actionable plan to prepare for them
- How to build full funnel tracking across the entire customer buying journey and how to measure success
- The most important KPIs to track and what brands and solution providers can do to support these metrics
Tuesday, Dec 5, 2023
1:20 pm – 1:55 pm ET
Amazon has a treasure-trove of first party customer data available for brands who know how to effectively tap into it.
Today, we can understand the customer journey better than ever, including:
- What our different audience segments look like and how they behave
- True new-to-brand customer acquisition cost
- Which paid advertising touchpoints are actually performing
Armed with this knowledge, we can understand what truly incremental sales look like on the platform, and adapt our ad strategy accordingly.
We can also use AMC to tap into specific customer audiences from the SMARTER framework including cross-selling existing customers, new-to-brand customers, and lapsed customers.
This session with Amazon advertising expert Ross Walker will demonstrate how to unlock Amazon’s treasure trove of data using Amazon Marketing Cloud.
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