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SMARTER Partnership / Omni Growth Summit

August 20 @ 12:00 pm - 2:00 pm

Tuesday, August 20 – 2024
12:00 pm – 2:00 pm ET
Interactive Webcast Series
Ticket Price: FREE

We all know we can’t really lead in retail with strong partnerships with our retailers. However, if everyone else is doing it too, how should we approach our partnerships and joint value creation initiatives so that they work SMARTER for us to drive incremental growth vs. competition?

An agenda designed to make you SMARTER!
Tuesday, August 20, 2024
Opening Remarks

Tuesday, August 20, 2024
12:00 pm – 12:10 pm ET

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Featured Speakers
Oskar Kaszubski
Chief Growth Officer
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Chris Perry
Chief Learning Officer
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Calling All Captains: The Future of Omni Category Captaincy

Tuesday, August 20, 2024
12:10 pm – 12:45 pm ET

A category captain has historically been defined as both 1) a high-performing supplier in a particular category AND 2) an unbiased partner collaborating directly with retailers to share relevant consumer insights, advise on shopper experience and category effectiveness, pilot new opportunities and capabilities and help accelerate mutual growth and profitability.

What does category captaincy mean now for an omni marketplace? What should captains be doing on their own to accelerate shopper experience and category growth? How should captains advise their retailers and engage them for more support and collaboration? How should captains measure their performance and contributions to continuously validate their captaincy?

In this session, we’ll go deeper into what this looks like and how you can sail the seven seas of omni joint value creation.

Featured Speaker
Chris Perry
Chief Learning Officer
The Retailer Relationship Playbook

Tuesday, August 20, 2024
12:45 pm – 1:20 pm ET

For brands, managing the relationship with key retailers is a critical and challenging task that all too often gets bogged down in tactical discussions about spending commitments, product pricing, and basic promotional support. But moving beyond those low-level dynamics to establish truly collaborative, business-building partnerships is a strategic imperative for brands looking to drive sustainable growth.

Mars United Commerce outlines a unique strategy brands can use to leverage every interaction — from weekly buyer calls to annual top-to-top meetings — to enhance their status at every level of the retailer organization and elevate the relationship from transactional to transformational for both parties.

    Featured Speakers
    Kandi Arrington
    SVP-General Manager, Retail Consultancy
    Meghan Heltne
    SVP, Customer Development
    Putting the Joint Back Into Joint Business Planning

    Tuesday, August 20, 2024
    1:20 pm – 1:55 pm ET

    Brands and retailers partake in joint business planning every year and there is no standard process or framework for how it should be done. It often becomes a disjointed and transactional process but as brands and retailers need to collaborate more closely there are some best practices that can be followed to make it a valuable discussion. 

    Learn from joint research the Digital Shelf Institute and Microsoft Advertising did interviewing brands and retailers about their JBP process.

    Featured Speaker
    Lauren Livak Gilbert
    Executive Director
    History will be made in T-minus...
    Choose how you want to get involved
    Brand Event Pass
    FREE live event access for 1 person
    including post-event recordings
    torch™ by Firstmovr
    FREE Next Commerce Certification Program Get certified by attending this and other events!
    Ready to make history? Join us today!


    August 20
    12:00 pm - 2:00 pm
    Event Category:


    Interactive Webcast Series




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