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SMARTER Partnership / Omni Growth Summit
August 20, 2024 @ 12:00 pm - 2:30 pm
Free
12:00 pm – 2:30 pm ET
We all know we can’t really lead in retail with strong partnerships with our retailers. However, if everyone else is doing it too, how should we approach our partnerships and joint value creation initiatives so that they work SMARTER for us to drive incremental growth vs. competition?
Tuesday, August 20, 2024
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, August 20, 2024
12:10 pm – 12:45 pm ET
SmartCommerce CEO Jennifer Silverberg unpacks consumer behavior insights gleaned from their ongoing Last $5B Analysis as well as their recent Omnichannel Insights Report (with special detail on Food, Personal/Home Care and BevAlc categories) … and suggests partnering strategies to unlock Omnichannel potential for brands and their retail partners.
Tuesday, August 20, 2024
12:45 pm – 1:20 pm ET
For brands, managing the relationship with key retailers is a critical and challenging task that all too often gets bogged down in tactical discussions about spending commitments, product pricing, and basic promotional support. But moving beyond those low-level dynamics to establish truly collaborative, business-building partnerships is a strategic imperative for brands looking to drive sustainable growth.
Mars United Commerce outlines a unique strategy brands can use to leverage every interaction — from weekly buyer calls to annual top-to-top meetings — to enhance their status at every level of the retailer organization and elevate the relationship from transactional to transformational for both parties.
Tuesday, August 20, 2024
1:20 pm – 1:55 pm ET
Brands and retailers partake in joint business planning every year and there is no standard process or framework for how it should be done. It often becomes a disjointed and transactional process but as brands and retailers need to collaborate more closely there are some best practices that can be followed to make it a valuable discussion.
Learn from joint research the Digital Shelf Institute and Microsoft Advertising did interviewing brands and retailers about their JBP process.
Tuesday, August 20, 2024
1:55 pm – 2:25 pm ET
A category captain has historically been defined as both 1) a high-performing supplier in a particular category AND 2) an unbiased partner collaborating directly with retailers to share relevant consumer insights, advise on shopper experience and category effectiveness, pilot new opportunities and capabilities and help accelerate mutual growth and profitability.
What does category captaincy mean now for an omni marketplace? What should captains be doing on their own to accelerate shopper experience and category growth? How should captains advise their retailers and engage them for more support and collaboration? How should captains measure their performance and contributions to continuously validate their captaincy?
In this session, we’ll go deeper into what this looks like and how you can sail the seven seas of omni joint value creation.
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