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SMARTER Promotion / Omni Growth Summit

March 12 @ 12:00 pm - 2:00 pm

Tuesday, March 12 – 2024
12:00 pm – 2:00 pm ET
Interactive Webcast Series
Ticket Price: FREE

We all know promotion and retail media drives demand. However, if everyone else is doing it too, how should we approach our retail media and promotional strategy, execution and measurement so that it works SMARTER for us to drive incremental growth vs. competition?

An agenda designed to make you SMARTER!
Tuesday, March 12, 2024
Opening Remarks

Tuesday, March 12, 2024
12:00 pm – 12:10 pm ET

The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.

Featured Speakers
Oskar Kaszubski
Chief Growth Officer
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Chris Perry
Chief Learning Officer
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Designing Your Demand Gen for Incrementality

Tuesday, March 12, 2024
12:10 pm – 12:45 pm ET

Demand generation, including paid search, display and deals, is generally proven to drive growth; however, growth isn’t one-dimensional. There are actually 12 different SMARTER growth strategies of incrementality across new buyers, baskets and trips around which we can more intentionally design our critical growth levers like media and promotion.

In this session, we’ll walk through those 12 growth strategies and share the latest best practices and in-market examples for designing, executing and measuring SMARTER demand generation for SMARTER incremental growth.

Featured Speaker
Chris Perry
Chief Learning Officer
Building Brand Loyalty in a World of Walled Gardens

Tuesday, March 12, 2024
12:45 pm – 1:20 pm ET

Acquiring and deepening direct relationships with brand consumers is challenged by a new era of retailer-dominated marketing channels. 

Learn what brand marketers can do to build their customer data platform and increase customer lifetime value.

    Featured Speaker
    Peter V.S. Bond
    Co-Founder & Co-Host
    Making Media More Shoppable

    Tuesday, March 12, 2024
    1:20 pm – 1:55 pm ET

    As retail media capabilities evolve up the the funnel, media can’t help but become more shoppable; however, there are so many other ways we can make all of our media investments more shoppable for greater shopper engagement and conveersion, as well as leverage this with our retail partners for mutual advantages.

    In this panel discussion, Amanda Wolff will tap the braintrust of two industry leaders and practitioners to help identify some of these new and improved ways of making our media more shoppable. 

    Featured Speakers
    Neha Gupta Mallik
    Head of Connected Commerce
    Todd Hassenfelt
    Global Digital Commerce Sr Director, Strategy & Execution
    Amanda Wolff
    Board Member & Contributor
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    History will be made in T-minus...
    Choose how you want to get involved
    Brand Event Pass
    FREE live event access for 1 person
    including post-event recordings
    torch™ by Firstmovr
    FREE Next Commerce Certification Program Get certified by attending this and other events!
    Ready to make history? Join us today!


    March 12
    12:00 pm - 2:00 pm
    Event Category:


    Interactive Webcast Series




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