Demand generation, including paid search, display and deals, is generally proven to drive growth; however, growth isn’t one-dimensional. There are actually 12 different SMARTER growth strategies of incrementality across new buyers, baskets and trips around which we can more intentionally design our critical growth levers like media and promotion.
In this session, we’ll walk through those 12 growth strategies and share the latest best practices and in-market examples for designing, executing and measuring SMARTER demand generation for SMARTER incremental growth.
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