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SMARTER Promotion / Omni Growth Summit
March 12, 2024 @ 12:00 pm - 2:00 pm
Free
12:00 pm – 2:00 pm ET
We all know promotion and retail media drives demand. However, if everyone else is doing it too, how should we approach our retail media and promotional strategy, execution and measurement so that it works SMARTER for us to drive incremental growth vs. competition?
Tuesday, March 12, 2024
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Tuesday, March 12, 2024
12:10 pm – 12:45 pm ET
Demand generation, including paid search, display and deals, is generally proven to drive growth; however, growth isn’t one-dimensional. There are actually 12 different SMARTER growth strategies of incrementality across new buyers, baskets and trips around which we can more intentionally design our critical growth levers like media and promotion.
In this session, we’ll walk through those 12 growth strategies and share the latest best practices and in-market examples for designing, executing and measuring SMARTER demand generation for SMARTER incremental growth.
Tuesday, March 12, 2024
12:45 pm – 1:20 pm ET
Acquiring and deepening direct relationships with brand consumers is challenged by a new era of retailer-dominated marketing channels.
Learn what brand marketers can do to build their customer data platform and increase customer lifetime value.
Tuesday, March 12, 2024
1:20 pm – 1:55 pm ET
As retail media capabilities evolve up the the funnel, media can’t help but become more shoppable; however, there are so many other ways we can make all of our media investments more shoppable for greater shopper engagement and conveersion, as well as leverage this with our retail partners for mutual advantages.
In this panel discussion, Amanda Wolff will tap the braintrust of two industry leaders and practitioners to help identify some of these new and improved ways of making our media more shoppable.
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