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SMARTER Workflows / Omni Growth Summit
October 17 @ 12:00 pm - 2:00 pm
Free
12:00 pm – 2:00 pm ET
We all know the winning strategies for eCommerce and omnichannel leadership. However, if everyone else is focused on the same “whats” too, how should we approach our “hows” like workflows, structure and operations so that they work SMARTER for us to drive incremental growth vs. competition?
Thursday, October 17, 2024
12:00 pm – 12:10 pm ET
The warmest of welcomes, as well as some contagious inspiration from the founders of firstmovr who are on a mission to help empower you to change the face of commerce.
Thursday, October 17, 2024
12:10 pm – 12:45 pm ET
As eCommerce continues to evolve, brands must stay agile to keep up with the fast-paced demands of the digital shelf. The key to success? Implementing the right workflows that allow you to optimize content faster, better, and at scale.
Join Mike Black, Profitero CGO and Nick Marple, VP of eCommerce at Fortune Brands to hear them discuss:
- Proven strategies for creating agile workflows that enhance your ability to update and optimize product content.
- How intelligent automation can transform your processes, ensuring content is always accurate and aligned with your brand to drive sales.
- Real-world examples of how Moen leveraged automation to scale their content operations.
Thursday, October 17, 2024
12:45 pm – 1:20 pm ET
Innovations in product content, whether they are tied to AI, personalization, search, or predictive are only the first steps needed to transform the digital shelf. To make those innovations REAL, businesses need to transform their operations to be able to capitalize on the promise associated with all of these new technologies.
In this pragmatic session, join firstmovr Board member and contributor Amanda Wolff to discuss how content production workflows need to adapt and change in response to the numerous new technologies emerging in the realm of product content and eCommerce.
Board Member/Contributor, firstmovr
Thursday, October 17, 2024
1:20 pm – 1:55 pm ET
When you get into it and truly do the forensics on why companies fail to perform to potential / fail to deliver on plans, it is typically not major strategic decisions or macro drivers that are the culprit. The data shows that it is the small stuff that proves to be fatal. It all comes down to execution. The enemy of execution is process and organizational friction.
In this session, Clive and Fergus will discuss how smart people, sophisticated companies with nuanced strategies and scale resources fall victim to this insidious threat .. and how to avoid it.
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