Welcome to the MAITRIX...
Today’s retail reality is but a distraction from the true evolution of the AI-driven marketplace.
You can take the blue pill, but the story ends, you wake up from your daydream in a store aisle and believe whatever you want to believe about AI.
OR you can take the red pill, and you stay in Retail AI Wonderland and we show you how deep the rabbit hole goes…
After this, there is no turning back...
There is an evolving ecosystem of retailers, capability partners and tech companies developing AI solutions to brands to lead with competitive advantage in the next era of commerce.
But knowing the ecosystem isn’t enough. The competitive advantage will come from better integrating those AI capabilities across the 8P’s of their go-to-market strategies.
So how can brands actually leverage AI across some of these 8P's?
Check out our FREE event series designed for those who took the red pill...
PROPOSITION
Huge thanks to our panel of experts, including Gautam Kanumuru (Yogi), Lauren Kedra (MikMak), Mike Black (Profitero), Julia Matthews (Profitero) and Todd Hassenfelt (Colgate-Palmolive) for sharing their capabilities, insights and best practices for practically leveraging AI to accelerate our portfolios, innovation, product availability and product positioning strategies for in-market leadership.
PRESENCE
Huge thanks to our panel of experts, including Pam Perino (Ghirardelli Chocolate Company), Mariya Babaskina (Yogi), Eli Orkin (Vizit) and Mike Black (Profitero) for sharing their capabilities, insights and best practices for practically leveraging AI to accelerate our PDP content and search strategies for in-market leadership.
PROMOTION
Huge thanks to our panel of experts, including Imteaz Ahamed (Reckitt), Jocelyn Jeffries (Pacvue), Juliana Wu (Meta) and Caroline Ballard (Profitero) for sharing their capabilities, insights and best practices for practically leveraging AI to accelerate our media, search and promotional strategies for in-market leadership.
PERFORMANCE
HUGE THANKS to our panel of experts, including Eli Orkin (VIZIT), Anne Zybowski (Circana) and Jamie Dooley (Profitero) for sharing their capabilities, insights and best practices for practically leveraging AI to accelerate business measurement and optimization for in-market leadership.
Can't get enough AI? You're in luck!
Next Episode / Dec 16 from 1-2p EST
There's no AI in team, but firstmovr can help you put it there!
We are helping brands with everything from AI upskilling to AI capability strategy, assessment and process integration. Email the firstmovr team today to learn more.
Here’s to your AI success this year and beyond!