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5.5 Future of Content / Next Commerce Leadership Summit
May 5, 2023 @ 12:00 pm - May 9, 2023 @ 2:30 pm
Free – $299
12:00 pm – 2:30 pm ET
Content is “King” and “Queen” in usurping the digital shelf online and influencing the retail shelf offline. But where does content go next? What strategies will help us win the digital shelf today AND tomorrow?
Friday, May 5, 2023
12:00 pm – 12:25 pm ET
With so much pressure on delivering today, many leaders don’t have the time to ask “WHAT IF?” enough and to really consider “WHAT’S NEXT?”
From the experience of two fellow first movers who have both led their own teams to digital shelf excellence and leadership, but also continue to train and consult brands on future-proofing their digital shelf through next-level thinking, strategies, workflows and analytics, Oskar and Chris will share their POV and predictions on how and where the digital shelf is evolving in the short and long-term.
Friday, May 5, 2023
12:25 pm – 12:55 pm ET
Today, 48% of eCommerce leaders say they are merely meeting basic retailer requirements instead of using advanced analytics and technology to supercharge content. Needless to say, there is a huge opportunity for brands to gain a competitive edge by adopting intelligence-led content processes. When done well, optimized content can land you at the top of organic search results and boost conversion by 26%.
In this webinar, we will focus on end-to-end content management and explore topics like data-driven operations, syndication and image optimization. We will also look at how to decode retailer algorithms and understand what content factors most motivate purchases. Best of all, since these insights often exist in multiple tools and partners, you’ll find out how you can seamlessly bring it all together in an interoperable ecosystem that drives sales, speed and scale.
Friday, May 5, 2023
12:55 pm – 1:25 pm ET
Three accelerating trends are driving a transformation of product content at the digital shelf: the explosion of retail media, the rise of visual content, and the breakneck evolution of generative AI.
The next generation of product content will be:
- More visual
- More responsive to retailers’ specifications
- More targeted to specific shoppers
- More dynamic – interactive, animated, and frequently refreshed
- More scientifically engineered to engage and convert
As brands rise to meet shoppers’ and retailers’ expectations, new strategies, tactics, and tools will enable them to produce more and better content, driving results like a 4-5x improvement in conversion rates and a 10x improvement in content production volumes.
In this session with IT’SRAPID Founder and CEO Dave Feinleib, you’ll see real-world and near-future examples of sophisticated content that’s proven to convert, and get a peek behind the scenes to understand how tomorrow’s technologies are enabling digital shelf experts today.
Friday, May 5, 2023
1:25 pm – 1:55 pm ET
The buzz around creative has been all AI since ChatGPT burst on the scene. But how do you cut through the hype to know what the real applications are to PDP content creation and optimization TODAY?
In this practical and insightful session, Megan Lippert, SVP of Operations at Flywheel Digital, will share ways you can take advantage of AI today, where you should steer clear FOR NOW, and how AI tools are driving innovation for tomorrow in the practice of optimizing product content for the digital shelf.
Friday, May 5, 2023
1:55 pm – 2:25 pm ET
Artificial intelligence has impacted many facets of retail, from supply chain optimization to dynamic price management and advertising. But images—one of the most critical components of the shopping journey—has historically had no real-time measurement. Until now.
Join Content Secret Weapon: Leveraging AI to Create, Test, and Measure the Impact of Content on the Digital Shelf to learn how ecommerce teams are experiencing 45% more sales by integrating AI into their visual content creation, testing, and digital shelf monitoring workflows. During the session, VP of Marketing Eli Orkin will cover:
- The traffic, conversion, and sales impact of imagery
- How AI empowers ecommerce teams to measure the impact of their images across marketplaces
- A framework for how to use AI image measurement alongside your existing content syndication and digital shelf monitoring platforms
- A live PDP optimization demonstration
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