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THE MAITRIX / Retail AI Go-To-Market Series Part 4
November 19 @ 12:00 pm - 1:30 pm
Free
12:00 pm – 1:30 pm ET
Today’s retail reality is but a distraction from the true evolution of the AI-driven marketplace. But how exactly is AI impacting our brand go-to-market strategies today and how can we unplug to leverage AI for CPG measurement and optimization?
Tuesday, November 19, 2024
12:00 pm – 12:20 pm ET
Oskar Kaszubski and Chris Perry will act as Morpheus to welcome you to empower all brand leaders with an introduction to THE MAITRIX ecosystem of latest AI capabilities and partners, as well as the AI Go-to-Market Loop framework for AI integration across the core strategic processes of your business today with a Part 4 deeper dive into how to leverage AI for CPG business measurement and optimization.
Tuesday, November 19, 2024
12:20 pm – 12:30 pm ET
AI has quickly transformed how marketing, creative, and e-commerce teams strategize, implement, and analyze content throughout the digital consumer experience. What seemed distant and futuristic has now become integral to modern business strategies.
During this session you will learn…
- The growing role of AI in digital shelf analytics
– How visual AI provides the view of the consumer into creative measurement
– Real-world case studies showing how top brands are integrating AI into their digital shelf analytics workflows.
Tuesday, November 19, 2024
12:30 pm – 12:40 pm ET
Circana has been market measurement leader and the launch of Liquid AI enables clients to take the mass customization of unique data assets and advanced algorithms to supercharge speed to insights.
Learn how to supercharge your insights off the largest foundation of retailer-direct, gold standard measurement to unlock never before seen omni analytics leveraging to our proprietary due to model to cut thru complexity and prioritize actions and levers that will deliver incremental growth.
Tuesday, November 19, 2024
12:40 pm – 12:50 pm ET
Since 2020, eCommerce has undergone significant changes, and today’s leading companies excel through more than just technical skills. They thrive by focusing closely on the shopper, empowering their teams, and fostering collaboration both within and beyond their organizations.
In this session, we’ll present key findings from the 2024 Profitero eCommerce Organization Benchmarking study, highlighting how industry leaders are using AI to help drive a focused approach to performance and measurement.
Tuesday, November 19, 2024
12:50 pm – 1:25 pm ET
Hear from our expert panel on all of the current and future use cases for brands leveraging AI to enhance their measurement and reporting, key challenges and ways to jumpstart the process internally to harness the power of AI for in-market leadership.
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