Welcome to the MAITRIX...
Today’s retail reality is but a distraction from the true evolution of the AI-driven marketplace.
AI is rapidly changing our industry, both operationally through process automation, speed and efficiency, as well as experientially through enhanced shopper engagement and personalization.
Leaders will have the competitive advantage if they can harness commerce AI’s full potential.
Want to be a first mover in this space? We're here to support!
Stay up-to-date on the latest in-market AI developments...
Next Live Episode / Feb 24 from 12-1p EST
Learn the best practices for integrating AI internally...
Next Event / March 6 from 12-1p EST
Check out our latest Commerce AI insights...
INSIDE THE MAITRIX Commerce AI Points of View
THE MAITRIX Commerce AI Strategy Summit Series
There is an evolving ecosystem of retailers, capability partners and tech companies developing AI solutions to brands to lead with competitive advantage in the next era of commerce.
But knowing the ecosystem isn’t enough. The competitive advantage will come from better integrating those AI capabilities across the 8P’s of their go-to-market strategies.
PROPOSITION
Huge thanks to our panel of experts, including Gautam Kanumuru (Yogi), Lauren Kedra (MikMak), Mike Black (Profitero), Julia Matthews (Profitero) and Todd Hassenfelt (Colgate-Palmolive) for sharing their capabilities, insights and best practices for practically leveraging AI to accelerate our portfolios, innovation, product availability and product positioning strategies for in-market leadership.
PRESENCE
Huge thanks to our panel of experts, including Pam Perino (Ghirardelli Chocolate Company), Mariya Babaskina (Yogi), Eli Orkin (Vizit) and Mike Black (Profitero) for sharing their capabilities, insights and best practices for practically leveraging AI to accelerate our PDP content and search strategies for in-market leadership.
PROMOTION
Huge thanks to our panel of experts, including Imteaz Ahamed (Reckitt), Jocelyn Jeffries (Pacvue), Juliana Wu (Meta) and Caroline Ballard (Profitero) for sharing their capabilities, insights and best practices for practically leveraging AI to accelerate our media, search and promotional strategies for in-market leadership.
PERFORMANCE
HUGE THANKS to our panel of experts, including Eli Orkin (VIZIT), Anne Zybowski (Circana) and Jamie Dooley (Profitero) for sharing their capabilities, insights and best practices for practically leveraging AI to accelerate business measurement and optimization for in-market leadership.
There's no AI in team, but firstmovr can help you put it there!
We are helping brands with everything from AI upskilling to AI capability strategy, assessment and process integration. Email the firstmovr team today to learn more.
Here’s to your AI success this year and beyond!