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THE MAITRIX / Retail AI Go-To-Market Series Part 4

November 19 @ 12:00 pm - 1:30 pm

Free
PART 4  /  Tuesday - November 19, 2024
12:00 pm – 1:30 pm ET
Interactive Webcast Series
Ticket Price: FREE

Today’s retail reality is but a distraction from the true evolution of the AI-driven marketplace. But how exactly is AI impacting our brand go-to-market strategies today and how can we unplug to leverage AI for CPG measurement and optimization?

A series designed for those who want to take the red pill...

 PART 4  /  THIS EVENT

Part 4 / Performance: AI for CPG Measurement + Optimization
Tuesday, November 19, 2024
Welcome to THE MAITRIX!

Tuesday, November 19, 2024
12:00 pm – 12:20 pm ET

Oskar Kaszubski and Chris Perry will act as Morpheus to welcome you to empower all brand leaders with an introduction to THE MAITRIX ecosystem of latest AI capabilities and partners, as well as the AI Go-to-Market Loop framework for AI integration across the core strategic processes of your business today with a Part 4 deeper dive into how to leverage AI for CPG business measurement and optimization.

Featured Speakers
Oskar Kaszubski
Chief Growth Officer
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Chris Perry
Chief Learning Officer
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Integrating Visual AI into Your Digital Shelf Analytics Processes

Tuesday, November 19, 2024
12:20 pm – 12:30 pm ET

AI has quickly transformed how marketing, creative, and e-commerce teams strategize, implement, and analyze content throughout the digital consumer experience. What seemed distant and futuristic has now become integral to modern business strategies.

During this session you will learn…

‍- The growing role of AI in digital shelf analytics
– How visual AI provides the view of the consumer into creative measurement
– Real-world case studies showing how top brands are integrating AI into their digital shelf analytics workflows.

Featured Speaker
Eli Orkin
Chief Marketing Officer
Amplify Omnichannel Intelligence

Tuesday, November 19, 2024
12:30 pm – 12:40 pm ET

Circana has been market measurement leader and the launch of Liquid AI enables clients to take the mass customization of unique data assets and advanced algorithms to supercharge speed to insights. 

Learn how to supercharge your insights off the largest foundation of retailer-direct, gold standard measurement to unlock never before seen omni analytics leveraging to our proprietary due to model to cut thru complexity and prioritize actions and levers that will deliver incremental growth.

Featured Speaker
Anne Zybowski
Vice President
Leading with AI: Insights from Profitero's 2024 eComm Benchmark Study

Tuesday, November 19, 2024
12:40 pm – 12:50 pm ET

Since 2020, eCommerce has undergone significant changes, and today’s leading companies excel through more than just technical skills. They thrive by focusing closely on the shopper, empowering their teams, and fostering collaboration both within and beyond their organizations.

In this session, we’ll present key findings from the 2024 Profitero eCommerce Organization Benchmarking study, highlighting how industry leaders are adapting to new challenges. We’ll explore the latest AI trends and provide practical advice on using AI to enhance business performance and drive innovation.

Featured Speaker
Jamie Dooley
VP of Global Strategic Solutions
Performance AI Panel Discussion

Tuesday, November 19, 2024
12:50 pm – 1:25 pm ET

Hear from our expert panel on all of the current and future use cases for brands leveraging AI to enhance their measurement and reporting, key challenges and ways to jumpstart the process internally to harness the power of AI for in-market leadership.

Featured Panelists
Eli Orkin
Chief Marketing Officer
Anne Zybowski
Vice President
Jamie Dooley
VP of Global Strategic Solutions
Coming soon..
Coming soon..
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Details

Date:
November 19
Time:
12:00 pm - 1:30 pm
Cost:
Free
Event Category:

Venue

Interactive Webcast Series

Organizer

firstmovr

Tickets

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