Events

How do you identify which PDP content converts the most? Join us for an interactive workshop on how to leverage AI to understand the visual preferences of specific consumer audiences and to determine how well your images would entice views, clicks, and conversions with those same audiences.

We are what we measure.  But what should we be measuring to win in today and tomorrow's marketplace?  What are the right KPIs? What tools are available, and which ones are needed? How do we organize around these metrics to "get growth done?"

We all know content is crucial to both digital shelf leadership, but also omnichannel leadership. However, if everyone else is doing it too, how should we approach our content strategy, execution and measurement so that it works SMARTER for us to drive incremental growth vs. competition?

We all know promotion and retail media drives demand. However, if everyone else is doing it too, how should we approach our retail media and promotional strategy, execution and measurement so that it works SMARTER for us to drive incremental growth vs. competition?

With retailer capabilities advancing and retailer asks increasing rapidly, CPG budgets are shifting quickly into retail media. However, how much should we be investing and how should we be maximizing the ROI? What does the future look like and what is needed to ensure effective full-funnel performance?